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Laura Bromwich
Regional Vice President of Sales at Sharethrough
Professional Background
Laura Bromwich is an accomplished Regional Vice President of Sales with over 15 years of robust experience in the online media industry. Her journey has been marked not only by her significant contributions to sales performance but also by her dedication to fostering a positive work culture. Laura has a proven ability to motivate, challenge, and coach sales talent across various teams, making her an invaluable asset to any organization. Her experience spans key regions including the Midwest and West Coast, where she has led top-performing sales and account management teams to achieve remarkable results.
In her role as Regional Vice President of Sales at Sharethrough, Laura has been instrumental in driving innovative strategies that enhance revenue and market presence. Previously, she held a similar position at OwnerIQ, where her leadership contributed to substantial growth and development of the sales division. Laura’s career also includes pivotal roles such as Director of Midwest & West Coast Sales at OwnerIQ and Account Executive, further solidifying her expertise in the field.
Laura has an extensive tenure at AOL, where she excelled as both Director of Account Management Sales and Sales Account Manager. Her foundational experience began as a National Account Manager at C.H. Robinson Worldwide, Inc., where she developed core skills in relationship management and strategic sales practices.
Education and Achievements
Laura’s educational background includes a focus on Marketing and Logistics from John Carroll University. This academic foundation has equipped her with the skills and insights necessary to thrive in the competitive online media landscape. Laura’s expertise stretches across several key areas including digital strategy, advertising sales, and programmatic marketing, making her a sought-after leader in the sales domain.
Her diverse skill set includes proficiency in various innovative sales models and technologies, such as DMP & DSP systems, first-party and second-party data utilization, and developing effective go-to-market strategies. Laura is adept in P&L accountability, data analytics, budgeting, forecasting, and change management, reinforcing her ability to successfully navigate complex business environments.
In terms of recognition, Laura’s ability to drive market growth and expansion has made her a respected figure in the sales community. Her adeptness at customer engagement and retention underscores her commitment to building long-term client relationships, fundamentally enhancing brand loyalty and satisfaction.
Skills and Expertise
- Digital Strategy & Advertising: Laura has a comprehensive understanding of digital strategies, including display, mobile, and social advertising, which has solidified her reputation as a leader in the advertising sales sector.
- Programmatic Marketing & Data Utilization: With a focus on utilizing 1st and 2nd party data effectively, Laura is skilled in programmatic marketing, which helps organizations optimize their advertising spend and improve campaign outcomes.
- Revenue Enhancement & Strategic Planning: Laura’s background in revenue enhancement strategies, coupled with her capability in strategic and annual planning, enables her to identify growth opportunities and implement effective action plans.
- People Development & Leadership: A crucial aspect of Laura’s professional journey has been her focus on developing sales talent. She possesses a unique ability to inspire her teams and create a motivating environment that brings out the best in individuals.
- Sales Management & Key Relationship Management: Throughout her career, Laura has successfully managed key accounts and cultivated significant relationships that have been pivotal to business success.
- International Business Development: With experience in international markets, Laura is well-versed in navigating cultural nuances and developing strategies that resonate across diverse markets.
In conclusion, Laura Bromwich is a Regional Vice President of Sales whose extensive experience and comprehensive skill set make her an exemplary leader in the online media space. Her commitment to developing talent, driving revenue, and fostering teamwork has paved the way for her success and the success of her teams. Her vision for the sales industry is characterized by innovation, collaboration, and a steadfast dedication to excellence.
