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Laura Casanova

Vice President, Brand at the most exciting company in real estate.

Laura Casanova is the Vice President of Brand at AppFolio, a real estate software company based in Santa Barbara, California.5 She is an experienced brand strategist and creative director who specializes in merging form and function in her work.3 Casanova has been with AppFolio for several years, progressing through various roles including Senior Director of Creative and Director of Creative Services.124

In her current position, Casanova leads AppFolio's Brand and Creative Studio, where she drives innovative branding strategies. Her expertise lies in brand development, creative direction, and strategic marketing within the real estate technology sector.

Casanova is known for her contributions to AppFolio's corporate culture and customer connections. She has participated in company initiatives such as International Women's Day events and knowledge-sharing conversations, demonstrating her commitment to fostering diversity and professional growth.1

On LinkedIn, her profile can be found under the username "lauraacasanova".3 Casanova is well-connected in her industry, with over 500 connections on the professional networking platform.

Highlights

Apr 17 · linkedin

Three books that have changed how I approach work:

1/ Hey Whipple, Squeeze This Luke Sullivan

My go-to resource for all things advertising—from copywriting to campaign work to pure inspiration. Really, regardless of how you market your brand, this is the most essential book to have on hand. You’ll refer to it regularly… No AI can provide the deep understanding that Luke Sullivan does organically. Not to mention, the 6th edition is said to be his last.

2/ The Obstacle is the Way Ryan Holiday

For anyone who needs a breakthrough, regardless of your field. I can guarantee this book will open your mind to new ways of thinking, ways you didn’t even think were possible. Try it as an audiobook at 1.8x speed during your daily walk. You won’t regret it.

3/ The Creative Act: A Way of Being Rick Rubin

Don’t skip this one. Rick Rubin’s book has been a game changer for me. It offers a guided way of thinking that allows you to riff off his ideas and apply them to your work. Give it a go?

#heywhipple #theobstacle #creativeact #books #botd #goodreads

Feb 3 · linkedin

I’ve got a challenge for you:

Go for a walk. 🚶‍♀️🚶

Seriously, when is the last time you went for a walk?

Did you feel better? Mentally? Physically? Emotionally?

Think about it: Having a hard day? Go for a walk. Bombed a presentation? Go for a walk. Having the best day? Go for a walk. Killed a presentation? Go for a walk.

It's amazing how something as simple as a walk can have such a positive impact on our well-being.

So, when you’re happy, sad, angry, defeated, excited, or even when you’re feeling nothing at all…

Go for a walk. 🚶‍♀️🚶

Challenge accepted?

#goforawalk #mentalhealth #physicalhealth #wellbeingatwork #challenge #challengeaccepted

Related Questions

What are some of Laura Casanova's most notable branding projects at AppFolio?
How has Laura Casanova's role evolved since she became VP, Brand at AppFolio?
What inspired Laura Casanova to pursue a career in branding and creative direction?
Can you share examples of Laura Casanova's work in the real estate industry?
How does Laura Casanova incorporate diversity and inclusivity into her branding strategies?
Laura Casanova
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Location

Santa Barbara, California, United States