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Laura Colona

Laura Colona is a B2B Marketing & Communications Leader with extensive experience in the Out of Home (OOH) advertising industry. She previously served as the Executive Vice President, Commercial Marketing Officer at the Outdoor Advertising Association of America (OAAA).2

Professional Highlights:

  • During her time at OAAA, she launched a significant advocacy program focused on OOH education for brands and agencies1
  • She formed the OAAA Brand Council, which included leading advertisers like IBM, Pepsi, L'Oreal, Allstate, and Logitech1
  • As of early 2024, she joined Talon as Senior VP Marketing for North America1

Professional Approach: Colona is passionate about the OOH industry, particularly appreciating its collaborative community spirit. She describes the industry as a unique ecosystem where competitors come together to champion the value of Out of Home advertising.1

Personal Interests: Outside of work, she enjoys:

  • Listening to and experiencing live music
  • Playing electric bass guitar
  • Cooking and entertaining
  • Outdoor activities, having recently moved to the beach on Long Island
  • Aspires to learn Italian1

Her professional philosophy emphasizes continuous learning, encouraging newcomers to the industry to "not be afraid to ask questions".1

Highlights

Mar 5 · linkedin

Today's the day! Delighted to officially announce that I'm #ThinkingOutside as part of Talon America in my new role as SVP Marketing, North America. The dusty perception of OOH as a legacy medium is in the rearview mirror and Talon is paving the way for advertisers to leverage the impactful, creative, innovative, sustainable, and measurable joys of the OOH medium. Thank you Sarah Parkes and the entire Talon team for making my OOH dreams come true - and all my friends at OAAA, DPAA and the AWESOME OOH community for bringing me into the fold. LET'S GO OOH!!!!

Related Questions

What inspired Laura Colona to transition from ad tech to OOH?
How did Laura Colona's role at Talon differ from her previous positions?
What are some key achievements Laura Colona has accomplished in her career?
How does Laura Colona stay motivated and inspired in her role?
What advice does Laura Colona have for someone new to the OOH industry?
Laura Colona
Laura Colona, photo 1
Laura Colona, photo 2
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Location

New York, New York