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Laura Cross

Laura Cross is a results-oriented B2B marketing professional with over 25 years of experience in marketing. She currently serves as Vice President and Principal Analyst at Forrester, focusing on B2B Marketing Operations and Revenue Operations since October 2019.12

Professional Background

Career Highlights::

  • Vice President, Principal Analyst at Forrester specializing in B2B marketing operations
  • Previously worked at SiriusDecisions as Senior Research Director and Team Lead of Demand Marketing1
  • Has held strategic positions at companies including Eloqua, Kofax, Vitalstream Inc., American Express, Epicor Software, and Ingram Micro1

Expertise

Laura specializes in:

  • Demand marketing
  • Marketing technology
  • Channel marketing
  • Marketing operations
  • Campaign and program planning
  • Marketing process optimization
  • Account-based marketing (ABM)2

Education

She holds a Bachelor of Arts degree in Journalism with an emphasis in Public Relations from the University of Southern California.1

Laura is known for her independent, proactive thinking and excellent communication, logic, and analytical skills.2

Highlights

Sep 17 · linkedin

What do we hear most when talking to operations professionals and c-level leaders about strategic operations?

Check out my latest blog - Revenue Operations: 9 Myths and 2 Realities

Jun 22 · linkedin

Revenue operations the fastest growing job in America. Why?

Join me on Wednesday, June 28th at 12pm EDT for Forrester's point of view on the Future of Revenue Operations. https://lnkd.in/gSUPpNUg

We'll discuss: ***The myths and realities of revenue operations ***How organizations evolve strategic operations functions ***The building blocks of a successful B2B revenue operations capability.

#future #operations #revenueoperations #revenue #revenueenablement #revenuegrowth #revenuemarketing #marketingoperations #salesoperations #b2b #b2bmarketing #b2bsales

Related Questions

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Laura Cross
Laura Cross, photo 1
Laura Cross, photo 2
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Location

Dallas-Fort Worth Metroplex