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Laura E. Becker
Director of Revenue Enablement | ICF-Certified Coach
Laura E. Becker is a highly accomplished technology sales leader, trainer, and ICF-certified coach with vast experience in go-to-market strategy. With 15 years in the industry, Laura excels in sales enablement, coaching, and productivity. She thrives in cross-functional environments, adept at uniting stakeholders to achieve remarkable outcomes. Currently leading revenue enablement at PERSUIT, Laura drives the legal innovation team to optimize outside counsel management for in-house legal departments. Based in NYC, Laura balances her professional life with family time and interests in live music, travel, and coffee appreciation.
Highlights
I love ranking stuff. My hub thinks it's a LOT when I ask my Grandma for the standings of her 7 grandkids, but sometimes I just need that quick gut check.
I also make my 3-year-old share her glum and glow of the day at every possible occasion. She loves it. I don't know why I do this...just love a good forced rank. (Blame it on BuzzFeed.)
I digress.
So I really like this annual rankings report my colleagues at PERSUIT® put out each year (and so does the industry).
The Top 50 Trusted Law Firms on our platform... viewed in a number of credible, data-backed ways.
My lawyer pals - Jared E. Blumetti Daniel Kaplin Greg Tabakman Cassie Waduge and others out there - this might be interesting to you?!
Link to full report in the comments.
And quick snippet of "Top 10 Firms outside the Global 200" below. Congrats to new pals Chris and Ashley from Factor for that #2 spot - see you at Economist NY next time ;)
15 years of sales (yikes) has taught me to never enter a negotiation without some level of data to back up my side. Indisputable data? Even better.
So you can imagine my frustration in learning that in-house legal teams often find themselves accepting huge firm rate increases because the negotiation process, frankly, lacks operational finesse...and therefore, data.
Attempting to negotiate "because a 15% increase is excessive" is better than not negotiating at all, sure, but how much stronger is the conversation if we define "excessive" as 9% more than the average increase across 100 of your other comparable providers?
Proud of the PERSUIT team for building Rate Review Pro to make things better here. Centralized rates + instant calculations & comparison power = data to support masterful negotiations at scale.
