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Laura Foti

Category creator and results-driven marketer

Laura Foti is the Chief Marketing Officer at Specright, a cloud-based platform for Specification Management.13 Here are some key details about her:

Professional Background

  • Laura joined Specright in 2018 as Director of Marketing and has since risen to the role of CMO.15
  • Prior to Specright, she worked at GE Digital as Head of Paid Media & Analytics and at Deloitte Digital as a Consultant.5
  • She has spent her career at the intersection of manufacturing and technology.4

Achievements and Recognition

  • Named to Forbes 30 Under 30 list for marketing and advertising.15
  • Recognized on Brand Innovators' 40 Under 40 and 100 Women to Watch lists.35
  • Awarded a New York Women in Communications (NYWICI) scholarship in 2012.3

Role at Specright

  • As CMO, Laura drives the company's marketing direction and strategy.1
  • She played a key role in developing Specification Management as a new category of enterprise software.1
  • Laura hosts "Beyond the Shelf: the Product and Packaging Podcast".3

Education and Personal

  • Graduated from Syracuse University's S.I. Newhouse School of Public Communications.3
  • Currently resides in Newport Beach, CA.3
  • As the child of immigrants who worked in a factory, she learned to take pride in her work.2

Laura is known for her expertise in category creation, results-driven marketing, and her work with Fortune 100 customers to reimagine their supply chains using data-centric approaches.45

Highlights

Apr 2 · linkedin

New podcast alert! 📣

I recently had the opportunity to chat with Karl Bracken , a retail industry giant! With 20 years of experience in consumer retail, including 15 years at Target, where he led their Supply Chain Transformation initiative, Karl has see the evolution of retail.

Plus, he just throws in a story about having dinner with Tim Cook! It's a must listen --> https://lnkd.in/e_b-Cdxw

#packaging #retail #retailindustry #consumerbrands #supplychain #podcast

Mar 27 · linkedin

I recently had the honor of participating in the Ladderworks X Nasdaq interview series on inspiring changemakers advancing the United Nations Sustainable Development Goals and spoke with Spiffy -- the only interplanetary journalist stationed on Planet Earth -- about the work we're doing at Specright to make the world a better, more #sustainable place.

As I mentioned in the interview, one of the most amazing parts of our community at Specright is our customers, who every day strive to make things better, safer, and more affordable. By working together, we're able to make a huge collective impact.

Take a look at the full interview here: https://lnkd.in/gyY8rt4d

#sustainability

Related Questions

What are some of Laura Foti's key achievements at Specright?
How did Laura Foti contribute to the creation of the Specification Management category?
What inspired Laura Foti to transition into a career in technology and manufacturing?
Can you share more about Laura Foti's role in launching the Specright website?
What are the main levers in Laura Foti's growth model for Specright?
Laura Foti
Laura Foti, photo 1
Laura Foti, photo 2
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Education

Pursuing advanced management program at Northwestern University - Kellogg School of Management (2024 - 2025)

Location

Newport Beach, California, United States