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Laura Good
Senior Marketing Manager at Schedule Engine
Professional Background
Laura Good is a seasoned marketing professional with nearly a decade of experience in connecting Fortune 500 companies and emerging technology startups to new and exciting market opportunities. With a focus on innovative technology platforms and services, Laura has successfully carved a niche for herself at the intersection of Internet of Things (IoT), Software as a Service (SaaS), and Commercial Real Estate. Her unique expertise lies in the development of targeted marketing campaigns designed to acquire, retain, and grow high-value customer bases, allowing companies to thrive in competitive marketplaces.
Throughout her career, Laura has held various pivotal roles that have honed her skills in marketing and customer engagement. Serving as the Senior Marketing Manager at Schedule Engine, Laura leads the charge in driving strategic marketing initiatives that align with the company's vision and objectives. Previously, she served as the VP of Marketing at Homebase, where she was responsible for overseeing comprehensive marketing strategies that significantly enhanced brand presence and customer outreach. Her experience also includes positions as the Marketing Director at Homebase and Think Big Partners, where she successfully integrated marketing strategies with sales and product development teams to ensure a unified approach towards customer success.
Laura's dynamic skill set is enriched by her roles as a Content Developer for the Future of Living Podcast and as a Community Manager at Inboun. Here, she fostered community engagement and storytelling that resonated with diverse audiences. Additionally, her time as a Digital Marketing Manager has equipped her with the knowledge and tools to effectively use digital channels to amplify brand messaging and drive customer acquisition.
Education and Achievements
Laura Good earned her Bachelor of Science in Business Administration with a focus on Marketing from the esteemed University of Missouri-Columbia. Her educational foundation has been instrumental in shaping her analytical thinking and strategic approach in the field of marketing. Her early education at St. Teresa's Academy provided her with a comprehensive understanding of business principles and practices, influencing her career trajectory positively.
In her journey as a marketing professional, Laura has embraced flexible working environments and has thrived under the demands of tight deadlines. Her infectious enthusiasm and driven nature are evident in her work ethic and achievements. Laura believes strongly in the ethos that opportunities multiply when you help others win, showcasing her dedication to collaborative success.
Notable Achievements
Laura Good is recognized for her exceptional ability to create marketing solutions that resonate in today’s fast-paced economy. Her achievements include significantly improving customer acquisition rates and retention through meticulously crafted marketing campaigns that leverage technology. Laura's work in cross-functional environments has enabled her to understand various aspects of the business, making her an invaluable asset to any team.
Laura has consistently demonstrated her commitment to professional excellence through the successful integration of marketing strategies with sales, product, and customer success initiatives. This holistic approach ensures that all marketing efforts are aligned with business goals and deliver substantial value to both customers and the company, making her a true thought leader in her domain.
