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Laura Graham

Digital Account Director at Motive: A Project WorldWide Agency

Professional Background

Laura Graham is a highly experienced Digital Account Director at Motive: A Project Agency, where she leverages over 13 years of strategic communication expertise to deliver results for her clients. Throughout her career, Laura has honed her skills in digital marketing, public relations, social media strategy, and strategic planning. Her deep understanding of communication in a digital landscape allows her to craft compelling narratives and engage audiences effectively.

Prior to her role at Motive, Laura made significant contributions as a Digital Strategist at Ogilvy Public Relations, renowned for being named AdWeek's 2016 Global Agency of the Year. In this capacity, Laura managed comprehensive digital and social media strategies for a diverse range of clients. Her hands-on experience included overseeing content marketing initiatives, influencer relationship management, and community development while employing social listening, measurement analytics, and audience insights to drive successful campaigns.

Laura's versatility and detailed project management skills have enabled her to work across a variety of industries, making her a skilled writer and a trusted influencer in strategic communication. One of her standout achievements includes her tenure at Boys & Girls Clubs of Metro Denver, where she served as a public relations specialist. During her time there, she successfully tripled the organization’s social media following and developed strategic communication campaigns that saw a remarkable 600% increase in the donor list. She also played a pivotal role in managing the organization’s largest fundraiser to date, showcasing her ability to elevate brand visibility and engagement.

In addition to her impactful work with non-profits, Laura has a solid background in editorial direction and production at Pet Influential Communications for the in-house Public Relations team at Nestle Purina. Here, she collaborated with industry experts and influencers to create highly technical and targeted publications, while also proudly representing the brand at major trade shows and competitions across the country.

Moreover, Laura's earlier experiences include her role at Fleishman Hillard, where she specialized in research and analytics for high-profile brands, such as Yahoo, Bunge North America, Hearth, Patio and Barbecue Association, and AT&T. Additionally, she served as a digital media and marketing specialist for Range Life Entertainment, an independent film distribution company, continuing to develop her marketing and communication skills.

Education and Achievements

Laura holds a Bachelor of Arts (B.A.) degree in Journalism with an emphasis in Strategic Communication from the prestigious University of Missouri-Columbia, along with a minor in Psychology. This strong educational foundation has equipped her with a unique perspective on audiences and their motivations, enhancing her ability to communicate effectively in various contexts.

Laura's commitment to her professional development is evident not only in her education but also in her extensive hands-on experiences across multiple roles within various esteemed organizations. This blend of education and practical experience has made her a highly sought-after expert in her field.

Notable Achievements

Laura Graham's career is characterized by a series of impressive accomplishments that highlight her skills in strategic communication and digital marketing. Some of her most notable achievements include:

  • Significantly increasing the social media following of Boys & Girls Clubs of Metro Denver by over 300%, showcasing her ability to engage and grow online communities.

  • Developing successful strategic communication campaigns that led to a remarkable 600% increase in the donor list for the same organization, demonstrating her effectiveness in not just reaching but also resonating with audiences to drive meaningful action.

  • Managing the largest fundraiser for the Boys & Girls Clubs of Metro Denver, proving her capabilities as a project manager and event coordinator.

  • Contributing to editorial projects at Nestle Purina, where Laura developed targeted publications that engaged stakeholders in the pet industry, thereby reinforcing her reputation as a thought leader in the space.

  • Expertise in using analytics and social listening to inform digital strategies at Ogilvy Public Relations, demonstrating her ability to adapt and respond to client needs and market trends.

  • Spearheading comprehensive social strategies that empowered brands to solidify their presence in competitive markets.

Laura Graham continues to inspire colleagues and clients alike with her strategic vision and proactive approach in navigating the complex landscape of digital communication. Her track record of success across diverse fields is a testament to her commitment to excellence and her ability to forge strong relationships through effective communication.

Related Questions

How has Laura Graham's extensive experience influenced her approach to digital strategies at Motive: A Project Agency?
What unique trends in digital marketing does Laura Graham observe based on her 13 years of experience in strategic communications?
In what ways did Laura Graham contribute to the success of the Boys & Girls Clubs of Metro Denver during her tenure there?
How does Laura Graham envision the future of public relations and digital marketing in the next five years?
What lessons has Laura Graham learned from working with high-profile brands such as Yahoo and AT&T that inform her current work?
Laura Graham
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Location

Greater Bend Area