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Laura Guerra
VP of Growth, Pavilion - Top 10 LinkedIn Sales Star - Dog Mom
Laura Guerra, also known as LG, is a seasoned professional with diverse experience in various industries and sales processes, ranging from early-stage startups to global enterprises.
Throughout her career, Laura has excelled in hiring, training, and onboarding over 80 sales representatives, gaining valuable insights into effective recruitment, coaching, and process development.
Her leadership philosophy emphasizes fostering trust, creating a psychologically safe environment, and promoting vulnerability as key traits for strong leadership.
Laura is a strong advocate for diversity in hiring, believes in the importance of effective coaching over mere training for sales leaders, and sees exceeding revenue targets as a goal that can coexist with fun.
Outside of work, Laura enjoys activities such as playing and watching golf, boxing, reading, persuading others to consider sales careers, and engaging in heartfelt conversations with her golden retriever, Miles.
Laura's educational background includes a Bachelor's degree in Business Administration with a focus on HR Management from the University of Colorado at Boulder - Leeds School of Business.
Currently, Laura serves as the Vice President of Growth at Pavilion, where she has made a significant impact on both her career trajectory and personal life since joining as a member in 2018.
She has also held advisory and leadership positions at various organizations, including Demoleap, Revenue.io, EAT Club, Whil Concepts, and Humanscale, where she honed her skills and expertise in sales and management.
Highlights
T-2 months until Pavilion's GTM event- the only conference that is built exclusively for GTM Executives in Tech. Oct 14-16 in Austin at the Fairmont.
There are too many great photos from last year but here's a few of my favorites including one of me and my friend, Chris Voss. You might have heard of him.
This year is going to be bigger and better.... on top of all the great speakers and networking, Kathleen Booth told me there is a Pickleball tournament.
Link to register in comments. See you in Austin!!
What an incredible week with our revenue team outside of Chicago!!
A few highlights:
⭐Hearing from our CS org about our best in class GDR and highest NPS (55%) out of any ICM company in our space
⭐Product and AI training
⭐Connecting with our great partners at Accenture and hearing their view on the future of Sales Performance Management for the Enterprise
⭐Deal reviews- 30+ people in a room collaborating on ways to get deals done. Loved hearing feedback from all angles of the revenue team
⭐Pickleball and custom Varicent racket covers 😍
⭐Winners Circle and Achievers Club announced for FY 2025!! 🌴
⭐Pictured below is me wearing a bald cap playing our esteemed CEO Marc Altshuller in a skit about the customer journey... and yes I am still employed as of today 😂
So excited for what's to come for our customers and the future of Varicent 🚀
