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Laura Haddad

Directrice du programme Bachelor/ Responsable du département marketing chez EDC Paris Business School

Laura Haddad is a prominent academic figure in the field of marketing, currently serving as the Directrice du programme Bachelor and Responsable du département marketing at EDC Paris Business School. She has been an integral part of the institution, teaching various marketing courses to both undergraduate and master's students.

Academic Background and Teaching

Haddad has been utilizing the Markstrat simulation in her teaching for over 12 years, emphasizing its effectiveness in simplifying marketing strategy education. This simulation allows students to engage in practical, hands-on learning experiences, which she believes enhances their understanding of strategic marketing concepts.12 Her courses are designed to cater to a diverse student body, drawing participants from around the world.

Contributions and Innovations

In her role, she has implemented the latest version of Markstrat, which features a more user-friendly interface and improved navigation. This modernized approach not only makes learning more enjoyable but also aids students in making informed decisions based on real-world scenarios.1 Haddad's commitment to innovative teaching methods reflects her dedication to preparing students for successful careers in marketing.

Professional Affiliations

Beyond her teaching responsibilities, Laura Haddad is actively involved in academic discussions and developments within the field of marketing education. Her contributions help shape the curriculum and enhance the learning experience for students at EDC Paris Business School.

Overall, Laura Haddad's expertise and leadership in marketing education make her a significant figure at EDC Paris Business School, where she continues to influence the next generation of marketing professionals.

Highlights

Jan 24 · sciencespo.fr
News | Sciences Po Center for Research on Social Inequalities
Markstrat Simplifies Marketing Strategy at EDC Business School
Markstrat Simplifies Marketing Strategy at EDC Business School
Biography - HADDAD|DRUGAN

Related Questions

What inspired Laura Haddad to teach marketing at EDC Paris Business School?
How has Laura Haddad's use of Markstrat evolved over the years?
What are some key differences between the old and new versions of Markstrat according to Laura Haddad?
How does Laura Haddad integrate the latest version of Markstrat into her bachelor and master's courses?
What specific tips in the new Markstrat version does Laura Haddad find most beneficial?
Laura Haddad
Laura Haddad, photo 1
Laura Haddad, photo 2
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Location

Paris Area, France