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Laura Heck

Managing Director @ Accenture | Data & Analytics | B2B, Media, Digital Growth and Content Marketing

Laura Heck is a Managing Director of Data & Analytics in Marketing & Communications at Accenture, a position she has held since December 2019.1 With a career spanning over two decades, Laura has established herself as an exceptional digital business executive who successfully partners across highly matrixed organizations to achieve desired outcomes.1

Career Highlights

  • Accenture: Laura joined Accenture in May 2017 as Director of Web Strategy in Marketing & Communications. She then progressed to Data and Analytics Lead before assuming her current role.1

  • NBCUniversal Media, LLC: Prior to Accenture, Laura served as VP of Strategy & Business Development (Digital Growth & Distribution) from February 2016 to January 2017.1

  • Time Inc.: Laura held leadership positions at Time Inc. from 2010 to 2014, including Executive Director of Audience Development & Analytics for News & Sports, and Director of Business Development for TIME.com.1

Achievements

  • Grew TIME.com's weekly Facebook Page referrals by 1,500% through post volume and content optimization.1
  • Drove a 27% year-over-year increase in search engine referrals through SEO trainings, site audits, and best practices.1
  • Developed paid campaign expertise for Sports sites, generating approximately 2.5 million monthly unique visitors.1

Education

  • MBA from Fordham Gabelli School of Business1
  • BSBA from the University of Delaware1

Laura's expertise in data analytics, digital strategy, and audience development has been instrumental in driving growth and engagement across various media and technology platforms throughout her career.1

Related Questions

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Laura Heck
Laura Heck, photo 1
Laura Heck, photo 2
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Location

New York City Metropolitan Area