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Laura Johnson

B2B Tech Market Research Consultant | Data Storyteller & Activator

Laura Johnson is the Consulting Division Manager at Cascade Insights, a company specializing in B2B tech market research and marketing services.1 Here are some key details about Laura:

Professional Experience

Laura has been with Cascade Insights since August 2020, progressing through several roles:

  • Consulting Division Manager (March 2023 - Present)
  • Marketing Services Manager (April 2021 - March 2023)
  • Marketing Specialist (August 2020 - April 2021)1

Prior to joining Cascade Insights, she held various creative and strategic roles at ICON Medical Network and worked as a freelance content strategist and copywriter.1

Expertise and Responsibilities

As Consulting Division Manager, Laura:

  • Manages a team of analysts and marketers specializing in B2B tech research, research activation, messaging, and content production
  • Works with clients ranging from Fortune 500 companies to startups
  • Provides market research and content creation services to help clients gain insights and package them effectively1

Specializations

Laura specializes in:

  • Messaging strategy
  • Content and campaign development
  • Copywriting
  • Design

She has worked with notable clients such as Adobe, AWS, Dell, Okta, and RedHat.2

Education

Laura holds a Bachelor's Degree in Communication and Media Studies and Psychology from the College of Charleston, where she graduated summa cum laude.1

Personal Approach

Laura is passionate about improving B2B tech communication, aiming to eliminate meaningless buzzwords and create more effective messaging.2 She describes her role as helping "B2B tech companies decide their next best move in an industry defined by change and the pursuit of innovation".1

Highlights

B2B Messaging Frameworks: Grounded by Research, Activated by ...
B2B Messaging Frameworks: Grounded by Research, Activated by ...

Related Questions

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Laura Johnson
Laura Johnson, photo 1
Laura Johnson, photo 2
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Location

Portland, Oregon, United States