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Laura Johnson
B2B Tech Market Research Consultant | Data Storyteller & Activator
Laura Johnson is the Consulting Division Manager at Cascade Insights, a company specializing in B2B tech market research and marketing services.1 Here are some key details about Laura:
Professional Experience
Laura has been with Cascade Insights since August 2020, progressing through several roles:
- Consulting Division Manager (March 2023 - Present)
- Marketing Services Manager (April 2021 - March 2023)
- Marketing Specialist (August 2020 - April 2021)1
Prior to joining Cascade Insights, she held various creative and strategic roles at ICON Medical Network and worked as a freelance content strategist and copywriter.1
Expertise and Responsibilities
As Consulting Division Manager, Laura:
- Manages a team of analysts and marketers specializing in B2B tech research, research activation, messaging, and content production
- Works with clients ranging from Fortune 500 companies to startups
- Provides market research and content creation services to help clients gain insights and package them effectively1
Specializations
Laura specializes in:
- Messaging strategy
- Content and campaign development
- Copywriting
- Design
She has worked with notable clients such as Adobe, AWS, Dell, Okta, and RedHat.2
Education
Laura holds a Bachelor's Degree in Communication and Media Studies and Psychology from the College of Charleston, where she graduated summa cum laude.1
Personal Approach
Laura is passionate about improving B2B tech communication, aiming to eliminate meaningless buzzwords and create more effective messaging.2 She describes her role as helping "B2B tech companies decide their next best move in an industry defined by change and the pursuit of innovation".1
Highlights
We're hiring! Join our growing team and enjoy:
- 25 days of PTO plus other great benefits.
- A 100% remote environment.
- A culture that fosters smart, independent people (without all the ego 😉) who value work-life balance.
- Engaging projects with some of the biggest names in B2B tech.
I can tell you from personal experience you won't regret applying.
Great article from my colleague Krista Daly on the dangers of pushing a product to market without effective concept testing. Far too many companies waste their budget and resources on products destined to fail.
#b2bmarketing #mrx #productintelligence
