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Laura Jorgensen

VP, Strategic Planning and Insights at Fractured Atlas

Laura Jorgensen is the Chief Endurance Officer (CEO) of Fuel Goods and The RunnerBox & The RiderBox.2 She is a highly analytical finance professional with a passion for empowering and informing athletes through better nutrition and gear.12

Jorgensen's career includes:

  1. Professional cycling: She raced professionally for seven years, accumulating over 50 podium finishes throughout the US, Europe, and New Zealand.2

  2. Finance background: She held positions at Royal Caribbean Cruises, Ltd. as a Senior Financial Analyst and Manager of Analytics and Revenue Management.2

  3. Entrepreneurship: In 2014, she co-founded The RunnerBox, a subscription-based startup focused on athlete nutrition and gear discovery.2

  4. Leadership roles: She served as VP of Strategic Planning and Insights and Senior Director of Financial Operations and Analysis at Fractured Atlas.2

In 2023, Jorgensen launched Fuel Goods, a sports nutrition marketplace designed to make fueling straightforward and accessible for athletes of all levels.3 Her approach to business is characterized by an endurance mindset, emphasizing adaptability, continuous improvement, and embracing challenges.1

Highlights

Dec 20 · podcasts.apple.com
This Athlete's on a Mission to–For The Long Run - Apple Podcasts
Nov 28 · fuelgoods.com
Learn About Us - Fuel Goods
Aug 6 · insider.fitt.co
Sports Nutrition Intimidation No More: Creators of RunnerBox and ...
Chief Endurance Officer | Fueling Success - Laura Jorgensen
Feb 1 · youtube.com
Laura Jorgensen - Chief Endurance Officer - Episode # 042 - YouTube
Laura Jorgensen - Chief Endurance Officer - Episode # 042 - YouTube
How We Work, Virtually: Featuring Laura Jorgensen
Jun 26 · Forge
Questions to Ask Yourself Before Agreeing to Be a Mentor - Forge
RunnerBox: Care packages for endurance athletes - Asheville Citizen-Times

Related Questions

What inspired Laura Jorgensen to transition from professional athletics to entrepreneurship?
How does Laura Jorgensen's endurance mindset influence her leadership style?
What are some key strategies Laura Jorgensen uses to build successful businesses?
How does The RunnerBox differentiate itself from other sports nutrition companies?
What are Laura Jorgensen's predictions for the future of sports nutrition?
Laura Jorgensen
Laura Jorgensen, photo 1
Laura Jorgensen, photo 2
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Location

Asheville, North Carolina, United States