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Laura DePaoli

Retail Leader: Strategy - Operations - Change Agent

Laura L DePaoli is a senior executive at Staples with extensive experience in marketing, strategy, and operations. She currently serves as the VP of Personalization & Marketing Operations at Staples, a position she has held since November 2021.1 In this role, she is responsible for transforming marketing operations through improved MarTech and data-driven processes, reporting directly to the CMO.1

Prior to her current position, DePaoli held several other leadership roles at Staples, including:

  1. VP, Go to Market Strategy (September 2019 - October 2021)
  2. Senior Director, Merchandising Operations (April 2018 - September 2019)
  3. Senior Director, Merchandising Strategy (December 2013 - March 2018)

During her tenure as VP of Go to Market Strategy, she successfully changed the sales and profit trajectory of Staples' $2B E-commerce business, turning it from double-digit decline to positive, profitable growth in just five months.1

DePaoli has a strong educational background, having attended the Massachusetts Institute of Technology (MIT).1 She continues to be involved with MIT, serving as an MIT Annual Giving Board Director for the MIT Alumni Association since June 2023.1

Throughout her career, DePaoli has demonstrated expertise in:

  • E-commerce strategy
  • Personalization and marketing automation
  • Financial planning and analysis
  • Supply chain management
  • Product management

Her achievements have been recognized with several awards, including the Staples Chairman Award in 2012 and the 2023 Heptagon Awards CRM Executive of the Year.1

Related Questions

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Laura DePaoli
Laura DePaoli, photo 1
Laura DePaoli, photo 2
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Location

Greater Boston