Sign In

Laura Lubrano

Senior Level Sales & Marketing Leader - Brand Builder - Revenue Driver

Professional Background

Laura Lubrano is a multifaceted and accomplished senior-level sales leader and marketer known for her unique blend of creativity and analytical thinking. With extensive experience driving revenue and team growth across the dynamic realms of digital media, entertainment, and technology, Laura has consistently proven herself as a top producer. Her prowess in navigating fast-paced and competitive markets has gained her recognition as a strategic thinker and brand builder.

Throughout her career, Laura has garnered deep insights and knowledge of various sectors including design, entertainment, music, culture, content, and social media. Her experience extends to live events and trends, making her a well-rounded and invaluable asset in any organization. With a finger on the pulse of current innovations, she continually seeks to integrate cutting-edge strategies into her work. Laura's tenure in sales leadership spans several prestigious companies, including Crain's New York Business, Shutterstock, and Penske Media Corporation, where she held key leadership roles.

Education and Achievements

Laura began her academic journey at Ithaca College, where she earned a Bachelor of Science (B.S.) degree in Television-Radio with a concentration in Advertising and Public Relations. This educational foundation provided her with the critical skills needed to succeed in the media landscape, preparing her for a remarkable career.

In her professional journey, Laura has taken on pivotal roles that have significantly influenced the organizations she has worked for. At Crain's New York Business, she serves as the Director of Sales, where she cultivates relationships and drives sales initiatives that resonate with diverse audiences. Her former position as a Client Partner in Business Development at Shutterstock allowed her to further refine her expertise in sponsorship and event sales by focusing on corporate enterprise projects.

Laura’s leadership roles at Penske Media Corporation are particularly noteworthy. Serving as Vice President of Entertainment Sales for Rolling Stone, she played a critical part in advancing the brand's presence and profitability. Similarly, her work as Vice President of Digital Sales across multiple platforms such as Deadline.com and TVLine.com positioned her as a key player in the media entertainment space.

Her leadership capabilities also extend to her previous roles at the Los Angeles Times, where she demonstrated her versatility and proficiency in the field. Starting as an Account Executive and rising to the role of Sr. Manager of Media, Laura honed her skills in account management, sales narrative design, and consultative relationship building.

Achievements

Laura's career reflects an admirable track record of significant accomplishments. Her expertise in various sales disciplines, including cross-platform media sales, custom content development, and strategic business development, sets her apart from her peers. She has efficiently managed P&L, streamlined business processes, and developed innovative strategies that have propelled her teams and organizations toward success.

Possessing a remarkable talent for negotiating and being data-driven, Laura is adept at applying research methodologies to improve sales narratives and enhance client connections. Her dedication to talent development and change management fosters a collaborative environment conducive to growth and innovation.

In addition to her formidable experience in the sales realm, Laura brings her creative talents to the forefront through her work as a co-creator and host of the much-acclaimed "Our National Treasures" podcast. Available on platforms like Spotify and iTunes, the podcast showcases her passion for storytelling and sharing insights with a broader audience across various topics surrounding culture and entertainment. This endeavor further emphasizes her ability to integrate different forms of media into her professional repertoire, showcasing her versatility and commitment to engaging with consumers.

Laura’s unique skill set not only highlights her as a leader but also as an innovator with a keen understanding of the intersection between media and technology. Her continued ambition to explore new trends and improvements within her fields of interest demonstrates her fervent passion for the industries she represents. Laura Lubrano is a quintessential example of a dedicated professional who possesses the insight and leadership necessary to thrive in today’s ever-evolving media landscape.

Related Questions

How did Laura Lubrano develop her expertise in cross-platform media sales?
What factors contributed to Laura Lubrano's success as a sales leader in the entertainment industry?
In what ways has Laura Lubrano integrated her creative skills into her strategic business development?
How does Laura Lubrano approach team growth and talent development in her leadership roles?
What insights can Laura Lubrano share from her experiences in managing P&L and Pipeline Management?
How has hosting the 'Our National Treasures' podcast influenced Laura Lubrano's professional journey?
What innovative strategies has Laura Lubrano implemented in various sales roles throughout her career?
Laura Lubrano
Add to my network

Location

New York, New York, United States