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Laura-Lucia Wehner
Director CSR & Global Communications
Professional Background
Laura-Lucia Wehner is a dynamic communications and marketing professional with extensive experience in public relations, investor relations, and corporate communication strategy. With a career journey that reflects her dedication and expertise, Laura-Lucia has held key leadership positions that have honed her skills and propelled her into the forefront of the industry. Formerly serving as the Chief of Staff and Investor Relations at Cadence Growth Capital (CGC), Laura-Lucia played an integral role in shaping corporate strategies and managing key stakeholder relationships. Her knack for communication and understanding of market dynamics enabled her to forge meaningful connections that helped elevate CGC's position in the investment landscape.
Career Highlights
Before her tenure at CGC, Laura-Lucia co-founded and led Her Lead Communications as the Founder and CEO. Aimed at empowering female voices within the marketing sector, her firm built a reputation for delivering innovative marketing solutions that catered to a diverse clientele. In another notable position, she contributed her expertise as the Director of Global Communications and Corporate Social Responsibility (CSR) at JOKR, where she managed the company's global communications strategy and reinforced its commitment to social responsibility.
Laura-Lucia's career also features significant contributions to operational and strategic communication roles across various esteemed organizations. As the Co-Founder and Managing Director at HY STUDIO GmbH, she was instrumental in launching creative initiatives that resonated with clients and audiences alike. Her prior roles as PR and Offline Manager at Zalon by Zalando and PR Manager at Home24 underscored her ability to promote brand awareness and engage consumers effectively. Additionally, her experience with Rocket Internet SE and an early marketing internship at Ferrero proved essential in crystallizing her foundational skills in marketing dynamics.
From her beginnings as a Sales Associate at Louis Vuitton, Laura-Lucia has consistently proven that her passion for communication and marketing is matched only by her strategic and analytical mindset. She has built a robust portfolio that showcases her hands-on experience in a variety of communication channels, making her a versatile asset in her field.
Education and Achievements
Laura-Lucia boasts an impressive academic background, beginning with a Bachelor of Science in Communication, concentrating in Marketing and Promotional Sales, from the University of Phoenix. The program equipped her with core marketing principles and practical know-how to navigate the ever-evolving world of communication. Her studies in Communications and Media Studies at Franklin University Switzerland further augmented her understanding of global communication nuances, enhancing her ability to communicate effectively across different cultures and environments.
Her educational journey began with the International Baccalaureate at Lyceum Alpinum Zuoz, providing her with a solid foundation in critical thinking and research skills. This unique experience cultivated her ability to view challenges from multiple perspectives, a trait that continues to serve her well in her professional endeavors. Additionally, her time studying at the International School of Nice not only enriched her language skills but also broadened her cultural horizons, shaping her into the well-rounded professional she is today.
Achievements
Throughout her distinguished career, Laura-Lucia has achieved numerous accolades and has built a reputation for excellence in the field of communication. Her efforts in leading marketing and communication initiatives have not only contributed to the success of the brands she represented but have also set industry standards for effective communication strategies. With a keen eye for detail and a commitment to quality, Laura-Lucia's work has been pivotal in establishing sustainable brand narratives that resonate with audiences.
Furthermore, her entrepreneurial spirit, as evidenced by her founding of Her Lead Communications, speaks to her leadership capabilities and her desire to create environments where diverse voices can be heard and valued. As she continues to evolve in her career, Laura-Lucia remains committed to fostering innovation in the marketing field and championing initiatives that encourage inclusive practices.
Conclusion
Laura-Lucia Wehner's journey thus far has established her as a leading figure in the communication and marketing sectors. With a blend of academic prowess and extensive professional experience, she possesses the skills and vision to navigate the complexities of modern marketing. Her narrative reflects a commitment to excellence, advocacy for corporate social responsibility, and an unwavering drive to empower women in the industry. As she continues to build her legacy, Laura-Lucia undoubtedly remains a benchmark for aspiring professionals in the communications field.
