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Laura Mesa

Vice President of Marketing, Community and Product Operations @ Product Hunt - Former Sequoia, Facebook, Mozilla

Marketing leader with 15 years of experience in product marketing, community building and brand engagement for Consumer and SMB technology companies. I take pride in building and managing exceptional audience-centric teams, programs, and products to achieve impactful and sustainable business results.

Leading Marketing, Content, Programs and Product Operations at Product Hunt.

I led the Community and Programs team at Sequoia Capital, focused on designing and implementing resources, experiences and learning opportunities for Sequoia portfolio founders.

Prior to Sequoia, I was a Global Lead for Brand Programs, leading a team of +40 cross functional marketing and product experts with six direct reports. The team worked together to build regionally sensitive engagement programs that boost the economic development of consumers and small and medium businesses using Facebook.

Previous to this role, I worked as a Product Marketing Lead for Groups and Messenger as well as the Program Lead for Facebook Community Summits. As the lead for the Facebook Community Summit Program, I led a large, cross-functional team of 60+ that develop the strategy, content and execution for Facebook admin activation events.

While at Yahoo, I supported consumer apps and mobile-first initiatives across the board, including Yahoo Search, Yahoo Aviate and Yahoo Weather.

Before Yahoo, I worked for Lookout on their Android, iOS and Kindle Fire apps. I was focused on building Product Marketing as a function within the company, but also in supporting consumer and partner related product launches and strategy.

Prior to Lookout, I led Product Marketing for Firefox Desktop browser for 2.5 years, managing launches including Firefox 4 Beta, Firefox 4 and the move to the 6-week release process. Before that, I spent 2 years as a Marketing Manager for Firefox, focused on optimizing downloads on mozilla.com (as it was known then) and leading acquisition and brand campaigns.

Specialties: Creator Programs - Product Marketing - Messaging and Positioning - Community Engagement - Marketing Communications - Go To Market Strategy - Brand Management - Grassroots Marketing - Software - Internet - Technology - Events

Related Questions

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Laura Mesa
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Experience

Vice President of Marketing at Product Hunt
Sr. Director of Community Programs at Sequoia Capital

Education

High School Degree, St. Agnes Academy
BA, Psychology, Religious Studies, Stanford University

Location

San Francisco, CA, USA