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Laura Naparstek

IESE MBA Candidate | Marketing @ Tech, Sports, Retail | Forrester and Braze Alum

Laura Naparstek is a seasoned marketing professional with a diverse background in B2B and B2C marketing strategy, market research, and customer engagement. With a strong foundation in both business and liberal arts, Laura holds a Bachelor of Arts degree in English Language and Literature/Letters from Skidmore College, where she graduated Magna Cum Laude with Honors. She further pursued her academic endeavors by studying at Thayer Academy and currently is working towards her Master of Business Administration (MBA) at IESE Business School in Barcelona, focusing on enhancing her business acumen and expanding her global network.

Laura's professional journey includes significant roles at prominent organizations such as Braze, a leading marketing technology company. At Braze, she held positions including Senior Marketing Manager for Global Strategic Accounts, overseeing customer engagement on a global scale. Prior to her tenure at Braze, Laura gained valuable experience working as a Product Manager at Forrester, contributing to research and strategy development in digital business. Additionally, she interned as a MBA Intern in Marketing at Burnley Football Club, expanding her expertise across different industries and sectors.

Beyond her professional commitments, Laura enriches her life with a variety of interests and hobbies. She finds joy in activities like Formula 1, skiing, freediving, live music, and fashion, showcasing a well-rounded personality and a zest for life. Looking ahead, Laura aspires to transition into a consumer-facing digital or marketing role within a global sports or retail brand. Her academic pursuits and diverse work experience position her well to make a significant impact in the evolving landscape of marketing and digital business.

Laura Naparstek
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Location

Barcelona, Catalonia, Spain