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Laura Ponasso
Over twenty years of experience in digital
Professional Background
Laura Ponasso is an accomplished professional with a rich background in account management and client partnership, specializing in the advertising and digital marketing industries. With extensive experience at prominent agencies in Italy, Laura has demonstrated a passion for enhancing client relationships and ensuring project success across various markets.
Currently, Laura holds the position of Account Manager at IDNTT, where she leverages her expertise to manage and nurture client accounts, ensuring that their needs are met with precision and care. In her role at IDNTT, she focuses on creating tailored strategies that drive engagement and deliver measurable results for her clients.
Prior to her current role, Laura made significant contributions as a Client Partner at Publicis.Sapient, where she played a crucial role in the collaboration between creative teams and clients, aligning innovative solutions with business objectives. Her tenure at Publicis.Sapient was marked by a commitment to delivering outstanding client service and fostering long-lasting relationships.
Before joining Publicis.Sapient, Laura served as a Client Partner at DigitasLBi Italy and LBi Italy, where she honed her skills in client management and project oversight. Her ability to coordinate complex projects and manage diverse teams has been a consistent theme throughout her career. Her earlier experience as a Client & Project Manager at LBi IconMedialab allowed her to develop a strong foundation in overseeing project lifecycles from inception to completion, ensuring that deadlines are met and expectations are exceeded.
Laura's career has also included freelance opportunities and a role as a Human Computer Interaction professional at Altoprofilo, where she explored the intersection of technology and user experience. This unique position complemented her skills in content management, which she refined during her time at Data Nord Multimedia. Through these experiences, Laura developed a deep understanding of how to navigate the digital landscape and leverage technology to meet client needs.
Education and Achievements
Laura's educational background is rooted in a solid foundation of humanities and philosophy. She pursued her Master’s degree at Università Cattolica del Sacro Cuore, which provided her with critical thinking skills and a nuanced understanding of communication—an asset in her subsequent career in advertising and digital marketing. Before that, she studied Letters and Philosophy at Università degli Studi di Torino, deepening her knowledge and appreciation of culture and human behavior.
This combination of philosophical insight and practical application in the marketing arena has uniquely positioned Laura as a thought leader in her field, allowing her to blend creativity and analytical thinking effectively.
Achievements
Throughout her career, Laura Ponasso has achieved notable successes, including the establishment of strong client relationships that have resulted in increased customer loyalty and satisfaction. Her strategic approach to account management has consistently led to heightened brand engagement and improved project outcomes.
Laura's ability to adapt to various roles within the digital marketing space has also contributed to her success. She has developed a versatile skill set that ranges from client management to project execution, making her a valuable asset to any team she joins.
In addition to her professional accomplishments, Laura continues to seek out opportunities for growth and learning. She actively engages in industry discussions and is known for her willingness to mentor emerging talent in the advertising and digital sectors. Her dedication to personal and professional development underscores her commitment to excellence in client services and project management.
