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Laura Ramos

Vice President, Principal Analyst at Forrester Research

Laura Ramos is a leading expert in B2B marketing and serves as Vice President, Principal Analyst at Forrester Research.12 She specializes in B2B marketing strategy, customer success, and postsale marketing programs.1 Her research focuses on customer engagement, value realization, customer-contributed content, and customer marketing, success management, and advocacy.1

With hands-on senior management experience, Ramos helps Forrester's B2B marketing and customer success clients define and execute effective marketing programs that combine traditional and digital approaches.1 She is known for her thought leadership in areas such as:

  1. B2B social media usage
  2. Community development
  3. Integrated B2B marketing
  4. Demand generation
  5. Lead management automation
  6. Digital marketing strategy

In 2017, Ramos was awarded the Forrester Bill Bluestein award, granted annually to one of Forrester's most influential analysts.1 Her expertise extends to Account-Based Marketing (ABM), where she emphasizes the importance of data analysis, insights, and content personalization in ABM strategies.2

Ramos is active on social media, sharing insights and engaging with the B2B marketing community. Her LinkedIn username is lauraramos20133, and she can be found on Twitter as @lauraramos.2

Highlights

Sep 17 · forrester.com
Laura Ramos - Forrester
Laura Ramos - Forrester
35+ Most Influential Women Leading B2B Marketing Technology
Jan 1 · base.ai
Video: Elevate Your Customer Marketing To Strategically Drive Growth

Related Questions

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Laura Ramos
Laura Ramos, photo 1
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Location

Ridgefield, Washington, United States