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Laura Ries

Positioning & Branding Strategist | 22 Immutable Laws of Branding | Bestselling Author | Keynote Speaker

Laura Ries is a renowned positioning strategist and bestselling author, known for her influential books such as The 22 Immutable Laws of Branding and The Origin of Brands.

Having joined forces with her father, Al Ries, a pioneer in positioning, Laura co-founded the company now recognized as RIES, where she has advised global organizations on brand strategy.

With a background in Communications from Northwestern University and experience in organizations like TBWA Advertising, Laura Ries is a seasoned professional in brand positioning and consulting.

She has conducted consultations worldwide, sharing her expertise on positioning principles, visual hammer, and the immutable laws of branding, having traveled extensively to over 60 countries for this purpose.

Laura Ries
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Location

Atlanta Metropolitan Area