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Laura Schechter
Chief of Creative Content/President at Glasstown Entertainment for ACGT
Professional Background
Laura Schechter is a multifaceted narrative expert and a seasoned creator in the entertainment industry, with a robust portfolio that encompasses books, films, television, digital shorts, and an array of innovative content across various distribution channels. With a career spanning over a decade, Laura has established herself as a force to be reckoned with in the world of storytelling, showcasing her ability to adapt and thrive in an ever-evolving digital landscape.
As the co-founder of Glasstown Entertainment, along with Lexa Hillyer, Laura has successfully conceived, developed, and sold over 105 titles that span a multitude of genres and categories. Her dedication to quality narrative craftsmanship has led Glasstown to expand its reach in the entertainment industry significantly. Currently, the company boasts fourteen projects in development through its production division, Glasstown West. Notable partnerships include collaborations with industry leaders such as Berlanti Productions—known for hits like "Roswell" and "Riverdale"—and Ace Entertainment, famous for" To All The Boys I've Loved Before." Furthermore, Glasstown Entertainment has established a first-look deal with Amazon, highlighting the company's strategic direction to engage emergent adults aged 16-35 and men aged 27-45.
Laura’s innovative approach to content creation is evident in her groundbreaking accomplishments. In a historic feat, she became the first person in Hollywood to create, executive produce, and write every episode of a television series without any prior film or television writing credits. This achievement not only exemplifies her unique talent but also her fearless commitment to her craft. The upcoming project, "PANIC," scheduled for release on Amazon Prime in 2020, stands as a testament to her pioneering spirit and creative prowess.
In addition to her work with Glasstown, Laura recently expanded her company’s interests to include augmented reality (AR) and brand integration, recognizing the importance of seamlessly blending innovative technologies with captivating narratives. Laura's insights and strategies advocate for quality brand messaging, aligning with her belief that while commercial marketing can be intrusive, it should never compromise on quality.
Education and Achievements
Laura's academic journey laid a solid foundation for her successful career in the entertainment industry. She attended Horace Greeley High School, where her passion for storytelling began to flourish. She further honed her craft by pursuing a Bachelor of Arts degree at the prestigious University of Chicago. Following her undergraduate studies, Laura earned a Master of Fine Arts (MFA) in Creative Writing from New York University. This dual educational background in liberal arts and creative writing contributed significantly to her capability as a narrative creator and her understanding of the complexities of storytelling.
Throughout her career, Laura has held several prestigious positions. She previously served as the Chief of Creative Content and President at Glasstown Entertainment for ACGT and was also President of Production at Glasstown Entertainment. In these roles, she has been instrumental in driving the company's vision and fostering an environment where innovative storytelling thrives.
Personal Philosophy and Vision
Laura Schechter is known for her informal yet impactful style. While her approach to work is serious and meticulous, her tone reflects a personality that is relatable and approachable. With a keen focus on continuous education, she prioritizes supporting content creators from diverse backgrounds. Laura advocates for the mentorship of emerging writers and creators and is driven by a sincere belief in the power of storytelling to unify, reflect, and transport audiences. She possesses a remarkable ability to connect with creators from all walks of life, offering insight and guidance that stems from her commitment to elevating voices that may otherwise go unheard.
Moreover, Laura harbors a unique interest in storytelling across formats including narrative marketing, animated digital shorts, and social media campaigns. Her versatility showcases her commitment to understanding the dynamics of her environment, ensuring that her work remains fresh and relevant in a competitive industry.
Above all, Laura Schechter is characterized by her passion for storytelling. Emphasizing the importance of authentic narratives, she believes in crafting true stories that resonate with audiences and helping others do the same. Her dedication to excellence and creativity continues to inspire the next generation of content creators and industry professionals, establishing her as a key figure in the landscape of modern entertainment.
Achievements
- Co-founded Glasstown Entertainment, which has developed over 105 books and numerous projects across different media.
- Pioneered an unprecedented role in Hollywood by creating, executive producing, and writing every episode of a TV show without prior credits.
- Developed key partnerships with major production companies including Berlanti Productions and Ace Entertainment, and secured a first-look deal with Amazon Studios.
- Expanded company focus to include augmented reality experiences and quality brand integration in entertainment.
- Advocated for diversity in storytelling and mentorship for emerging content creators.
