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Laura Stokes (She/Her)
CRMO at Orange Sky Australia
Professional Background
Laura Stokes is a highly accomplished professional leveraging her extensive background in leadership, management, strategy, marketing, and fundraising. She has a passion for working with brands that prioritize purpose and innovation. This commitment has driven her to hold significant roles at seminal organizations such as Microsoft, Virgin, and TEDx, where she has dedicated herself to advancing impactful initiatives.
In her current role as the Chief Revenue and Marketing Officer (CRMO) at Orange Sky, Laura excels at leading and managing teams responsible for driving revenue growth and orchestrating marketing and communications strategies. With a distinctive ability to set a strategic vision, her work focuses on enabling others, fostering community engagement, and developing creative solutions that make a meaningful difference. Passionate about empowering individuals, Laura enjoys mentoring colleagues and cultivating a culture of learning within her teams. Her affiliation with communities like AmazingIf underscores her commitment to personal and professional development, as she believes in maintaining a learn-it-all mindset.
Education and Achievements
Laura Stokes has a robust educational background that complements her professional expertise. She earned her Master of Business Administration (MBA) at The University of Queensland, equipping her with critical leadership and management skills needed in today’s dynamic business environment. Further enhancing her strategic acumen, Laura participated in the Global Consulting Practicum at The Wharton School, gaining international exposure to diverse business dynamics.
In addition, Laura honed her fundraising skills through specialized studies at the Council for Advancement and Support of Education (CASE), enabling her to effectively support philanthropic initiatives at various organizations. Her undergraduate studies include a Bachelor of International Hotel and Tourism Management with a Major in Events Management from The University of Queensland, providing her with a unique perspective on customer experience and service excellence.
Notable Career Progression
Laura’s career features a remarkable trajectory marked by several prominent roles:
- Chief Revenue & Marketing Officer at Orange Sky Australia: Here, she has been instrumental in creating and executing strategies that drive revenue and enhance organizational visibility.
- UK Education Marketing Lead at Microsoft: In this position, Laura played a key role in shaping marketing strategies that resonate with educational audiences, promoting technology-driven solutions.
- Head of Programmes (Marketing & Sales) at Virgin: Serving in a dynamic environment, Laura managed program initiatives focused on maximizing marketing effectiveness and sales performance.
- Co-Founder & Licensee at TEDxSouthBank: This venture reflects her spirited entrepreneurial spirit, as she was involved in organizing impactful community events that brought together inspiring ideas.
- Advancement Director (Fundraising & Marketing) at International House Brisbane: Laura successfully led fundraising campaigns that mobilized resources for educational partners, showcasing her dedication to advancement and community support.
Laura has also shared her expertise with the wider community in various leadership roles, such as being a Young Alumni Advisory Board Member at The University of Queensland and serving as President & Senior Resident at International House Brisbane. These experiences reflect her commitment to mentorship and advocacy for young professionals.
In addition to her professional endeavors, Laura took time to explore South and Central America on a sabbatical, enriching her understanding of different cultures, which is indicative of her adventurous spirit and dedication to lifelong learning.
Passion and Advocacy
With a heart dedicated to social impact, Laura is particularly driven by initiatives aimed at the advancement of women and has made it a priority to support other individuals in their personal and professional journeys. Her coaching and mentoring efforts go beyond traditional boundaries, as she actively engages in sharing knowledge, experiences, and resources that empower individuals to reach their fullest potential.
Lastly, Laura Stokes firmly advocates for learning and development. Her belief in surrounding herself with “rockstars” reflects her commitment to building strong networks and constantly gaining insights from others. This collaborative approach not only fuels her own growth but greatly benefits those around her as she fosters a strong sense of community with shared goals.
In summary, Laura Stokes is a visionary leader and esteemed professional with a wealth of expertise in strategic management, marketing, and fundraising. Her career is characterized by a steadfast commitment to purposeful brands, community engagement, and a passion for empowering others to shine in their endeavors. Laura's journey is a testament to the impact one individual can have when driven by innovation, community, and the desire to make a positive difference in the world.
