Suggestions
Laura Sweet
Vice President/Chief Operating Officer at Des Moines Performing Arts
Professional Background
Laura Sweet is a dedicated arts advocate and a reluctant political activist who has made significant contributions to the performing arts field, primarily in the Midwest. With a career that spans several prestigious organizations, she has held prominent positions that combine her passion for the arts with her expertise in marketing and communication. As the current Vice President and Chief Operating Officer at Des Moines Performing Arts, Laura plays a crucial role in shaping the cultural landscape of the area. Her leadership is marked by innovative programming and community engagement initiatives that aim to make the arts accessible and enjoyable for everyone.
In her previous position as Vice President of Marketing and Communications at the Ordway Center for the Performing Arts, Laura excelled in promoting the center's diverse programming, which includes theatrical productions, concerts, and educational outreach. Her creative strategies helped increase attendance and visibility, ensuring that the Ordway remains a vital part of the cultural conversation in Minnesota.
With an earlier career as the Associate Executive Director at the Lied Center for Performing Arts, Laura honed her skills in arts management and strategic planning. Her work involved collaborating with artists and community members alike to fulfill the center's mission of enriching lives through the arts. In addition, her role as Associate Media Director and Account Executive at Bailey Lauerman & Associates allowed her to leverage her journalism background to craft compelling narratives that effectively communicated the value of arts organizations to the public.
Education and Achievements
Laura Sweet's academic pursuits reflect her commitment to journalism and the arts. She holds a Master of Arts in Journalism from the University of Nebraska-Lincoln, where she developed a strong foundation in communication that she has carried throughout her career. Furthermore, she studied at the Cornell University IAVM Senior Executive Symposium, focusing on Strategic Planning for Leaders, which has imbued her with vital skills for leading arts organizations.
In addition to her graduate studies, Laura earned a Bachelor of Arts in Journalism from The University of Kansas. Her early education at Lincoln Southeast set the stage for her lifelong passion for storytelling and advocacy in the arts. Laura's educational background uniquely positions her to be an influential voice in both the arts and media communities.
Laura's impact in the arts has been recognized with a Grammy Award, a prestigious accolade that underscores her dedication and talent in the field. This achievement reflects not only her individual excellence but also the collaborative nature of the arts, where teamwork often leads to remarkable outcomes.
Achievements
- Grammy Award Winner: An acknowledgment of her significant contributions to the music and arts community.
- Leadership in Arts Organizations: Serving in pivotal roles at several leading performing arts centers, showcasing her ability to enhance cultural offerings.
- Advocacy for the Arts: Actively working to promote awareness and accessibility of the arts within her communities, demonstrating her dedication to enriching lives through cultural experiences.
- Academic Contributions: As a former university lecturer at the University of Nebraska-Lincoln, she has inspired the next generation of journalists and arts professionals.
- Innovative Marketing Leadership: Proven track record in developing successful marketing and communication strategies that drive attendance and community engagement within the arts.
With a rich history in arts advocacy, management, and journalism, Laura Sweet continues to be a catalyst for change in the performing arts sector. Her journey exemplifies the intersection of education, professional excellence, and a passion for culture, making her a distinguished leader and a cherished advocate for the arts.
