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Laura Taylor
Community Manager at aphria inc.
Laura Taylor is a seasoned social media, web, and digital content producer with over 7 years of experience.
She excels in creating and managing audio/visual and written content for social media, websites, and broadcast purposes, specializing in various platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Laura is known for her strong organizational skills, attention to detail, and ability to perform effectively in fast-paced and deadline-driven environments.
She embodies a 'social media should be social first' approach, demonstrating proficiency in community management, content creation, and strategy development.
With a background in broadcasting, Laura has held content producer roles at radio stations in different cities like Fort McMurray, Saskatoon, and Toronto, managing tasks such as guest scheduling, content research, writing, and social media monitoring.
In addition, she has worked as a Social Media & Web Content Developer, optimizing websites, creating visual/written content, and utilizing tools like Google AdWords & Analytics.
Laura's freelance work involves crafting content and marketing campaigns for various clients, including Pepper Jazz Catering, Pond Short Film, and Currant, alongside managing projects through platforms like SquareSpace, Photoshop, and Producteev.
She has also contributed to public relations efforts at Gordon Strategy, engaging in media event pitching, compiling contact lists, and monitoring social media for relevant news.
Currently, Laura is part of the team at Aphria Inc., further leveraging her expertise in social media and digital content production.
Laura Taylor holds a journalism degree from the University Of Toronto Scarborough, complemented by studies in French language at Université Du Québec À Chicoutimi and a Bachelors in Media Studies, Communication, Television from Ryerson University.
Throughout her career, she has taken on roles such as Social Media Marketing Manager at Lifespeak Inc., Senior Associate in Digital And Patient Care at Aphria, Community Manager at Aphria, and various social media and web content positions at organizations like Bell, Centurion Apartment Reit, and The Unique Group.
She has also showcased her talents as an Executive Producer, Content Producer, and Writer in different broadcasting settings, further expanding her skill set and industry knowledge.
