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Laura Wasser

Seasoned Marketing, Experiential & Partnerships Leader | Strategic Partner to Iconic Brands & Artists | Builder of Epic Experiences, Content, & 360 Campaigns

Professional Background

Laura Wasser is an accomplished executive producer and marketing leader with over two decades of extensive experience in the marketing and creative production industries. As the Founder and CEO of Hyper House, a creative production company founded in 2015, Laura has succeeded in becoming a strategic partner to top-tier artists and C-suite executives across the globe. Under her guidance, Hyper House has generated over 2,500 unique content projects that have accumulated billions of views to date, successfully driving ROI for renowned brands through innovative cross-platform marketing and experiential initiatives.

Before establishing her own company, Laura held influential leadership positions at several prestigious brands. She spent a significant period as the Vice President of Global Sales and Marketing at Hurley, a Nike-owned surf and skate apparel brand. During her tenure, she was responsible for overseeing the global planning and execution of a considerable $40 million budget focused on retail merchandising, sales strategies, omnichannel marketing, e-commerce efforts, public relations, athlete relations, partnerships, and experiential marketing campaigns. Laura's strategic acumen in managing large budgets and her ability to connect with diverse audiences have made her a respected figure in the industry.

Further enriching her experience, Laura served as the Fractional Integrated Marketing Director for GreenLight Media & Marketing, where she was instrumental in securing a multi-million-dollar Agency of Record (AOR) relationship with Logitech. During this period, she developed a Clio Award-winning, data-driven strategy that successfully launched the Ultimate Ears BOOM product line, the world's first social music player.

Laura began her illustrious career in the marketing space by driving sponsorship and marketing efforts for renowned companies such as CAA (Creative Artists Agency), The Coca-Cola Company, and the Vans Warped Tour. Her early experiences allowed her to forge strong relationships with numerous top brands, which played a significant role in the successful growth of sponsorship revenue in her respective roles.

Education and Achievements

Laura Wasser’s comprehensive experience and educational background in marketing and business strategy have equipped her with the necessary skills to thrive in fast-paced, creative environments. Though the exact academic details are not provided, it's evident that her extensive contributions and successes throughout her career demonstrate her deep understanding of effective marketing and production strategies.

Skills and Expertise

Laura is recognized for her diverse expertise that encompasses several key areas, including but not limited to:

  • Original and Branded Content Creation: Laura has proven her proficiency in producing animation, branded content, commercials, concert productions, documentaries, event coverage, live events, music videos, corporate videos, and podcast development and production. Her ability to create engaging and meaningful content has made her a sought-after leader in the field.
  • Experiential Design and Production: Her expertise in executing engaging live events, whether in-person, virtual, or hybrid, has allowed her to captivate audiences and create memorable brand experiences. Through her role at Hyper House, she leads innovative experiential design strategies that resonate with consumers.
  • 360 Marketing and Channel Activation: Laura’s capabilities extend to comprehensive marketing strategies, including account-based marketing, brand messaging, campaign strategy, digital and social media marketing, retail product launches, and influencer/talent activation. Her familiarity with multiple marketing channels enables her to devise effective campaigns that engage with diverse audiences effectively.
  • Production Management: Laura excels alongside top-tier project management skills, allowing her to oversee development, creative direction, scope and resource planning, and post-production oversight. Her meticulous attention to detail ensures the successful delivery of every project undertaken by her team.
  • Business Building and Direction: Through her profound understanding of P&L performance management, Laura has driven growth and success for every business she has been a part of. Her expertise in market strategies, client onboarding, retention, and growth has solidified her reputation as a leader in business development.
  • Cross-Functional Leadership: Laura is a great mentor and leader, capable of building and leading teams that drive innovation and creativity in marketing. Her extensive background in strategic consulting and thought leadership allows her to provide insightful direction to both clients and internal teams.

Notable Achievements

Laura’s career is marked by several notable achievements that underline her expertise and impact within the marketing and creative production industries:

  1. Founder and CEO of Hyper House: Laura established Hyper House in 2015, creating a platform for innovative content production that connects creative minds and forward-thinking brands.
  2. Multi-Million-Dollar AOR for Logitech: As the Fractional Integrated Marketing Director at GreenLight, Laura played a vital role in successfully pitching for multi-million-dollar Agency of Record contracts, showcasing her strategic prowess and market insight.
  3. Clio Award Winner: Laura's vision led to the development of a Clio-award-winning strategy for launching the Ultimate Ears BOOM, establishing her credentials as a leader in innovative marketing and brand activation.
  4. Leadership at Hurley: Laura’s time in the Vice President role at Hurley saw her successfully direct a substantial budget for various divisions, enhancing the brand’s market presence and solidifying its standing in the apparel industry.
  5. Established Producer: Having worked on a wide array of projects from live events to original series and documentaries, Laura has built a solid reputation as a vital force in content creation, recognized for her ability to shoot engaging and memorable content that garners attention.

As an influential figure within the marketing and creative industries, Laura Wasser continues to leave a powerful impact through her innovative strategies and successful partnerships. Her passion for developing compelling marketing narratives, building brand connections, and driving creative projects that resonate with audiences places her in a distinguished position as a leader in her field.

Related Questions

How did Laura Wasser develop her expertise in branded content creation throughout her career?
What inspired Laura Wasser to found the creative production company Hyper House in 2015?
What challenges did Laura face while directing the global sales and marketing efforts at Hurley, and how did she overcome them?
Can Laura Wasser share insights on how to successfully execute engaging experiential marketing campaigns?
What were the key elements that led Laura Wasser to win a Clio award for her marketing strategy with Logitech?
Laura Wasser
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Location

Los Angeles, California, United States