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Laureen Ellison

Global Head of Digital, Johnnie Walker - Diageo

Laureen Ellison, Global Head of Digital at Diageo

Laureen Ellison is a seasoned Strategic Business Leader and Marketing Expert with a wealth of experience at Diageo, where she currently serves as the Global Head of Digital for the Johnnie Walker brand.1 She has a strong background in the consumer goods industry and has held various leadership roles throughout her career.1

Ellison is a graduate of Columbia University1 and is known for her strategic thinking, innovative approach, and ability to drive results. As the Global Head of Digital for Johnnie Walker, she is responsible for leading the brand's digital transformation and overseeing its online presence and digital marketing initiatives worldwide.1

In addition to her professional accomplishments, Ellison is also an active mentor and speaker. She recently participated in an episode of "The Mentor Files" podcast, where she shared her insights on building a wellness empire with the co-founders of The Fitz.2

Highlights

Aug 6 · linkedin

Johnnie Walker Princes Street -- more than a flagship, it's a playground for Breakthrough Innovation where we bring together our incredible liquids, artists & creators, technology & consumers to push boundaries and 'bottle magic.'

Love this write up in LBB: "Diageo’s AI experiment with Johnnie Walker and artist Scott Naismith represents an ethical avenue for artists and opens opportunities in personalised packaging, Will Harvey tells LBB’s Laura Swinton"

Apr 22 · linkedin

I love how WeTransfer turns its utility into a moment for creative inspiration.

There are so many gems in Molly Manning Walker's "10 Rules for Being a [Football Player] Director."

Today I’m feeling “# 7 – Keep going until the final whistle. Keep pushing for greatness. Goals often come at the 90 +3 min. Or the 12th week of the edit. Or the 6th week of the shoot.”

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Laureen Ellison
Laureen Ellison, photo 1
Laureen Ellison, photo 2
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Experience

Global Head of Digital, Johnnie Walker at Diageo (September 2022 - Present)
Global Head of eCommerce, Portfolio Scotch at Diageo (April 2020 - September 2022) Director of Marketing, Northern & Eastern Europe at Uber (September 2019 - April 2020) Head of Driver Marketing - EME at eBay (March 2015 - November 2015)

Education

Master of Science in Strategic Communications at Columbia University Certificate in Strategy & Leadership at Harvard Business School Executive Education (2018 - 2019) Bachelor of Arts in Journalism &

Location

United States