Sign In

Laurel Myers

Co-Founder & COO at Prima

Professional Background

Laurel Angelica Myers is an accomplished leader in brand strategy and organizational leadership, with a career dedicated to enhancing consumer products through innovative product strategies and sustainable practices. As the Co-Founder and COO of Prima, she plays a pivotal role in shaping the company's direction and expanding its footprint in the market. Laurel's experience spans multiple high-impact roles at The Honest Company, where she advanced from Product Manager to Sr. Director, overseeing product development and innovation with a key focus on purpose and impact.

With her extensive background, Laurel has honed her skills in operations and sustainable practices while driving social entrepreneurship and mission-driven initiatives. Her work embodies a commitment to producing high-quality products that not only meet consumer demands but also ensure a positive impact on society and the environment. Throughout her tenure in various organizations, Laurel has demonstrated exceptional leadership, guiding cross-functional teams towards achieving shared goals while maintaining a passion for innovation and ethical practices.

Education and Achievements

Laurel Angelica Myers earned her Bachelor of Arts in Religion from Princeton University, a foundation that has enriched her perspective on consumer behavior and ethical business practices. Her educational background complements her professional endeavors, providing a well-rounded understanding of the role that mission-driven initiatives play in today's business landscape.

Laurel's career has been marked by significant achievements, from launching innovative products to spearheading impactful sustainability projects. At The Honest Company, she led initiatives that not only enhanced the company’s product lines but also aligned with its core values of transparency and social responsibility. Her journey from Producer and Content Editor at TakePart to a senior leadership role showcases her adaptability and dedication to meaningful work.

Notable Contributions

As Co-Founder and COO of Prima, Laurel's vision is central to the company’s mission to create innovative, sustainable consumer products. Under her leadership, Prima has been at the forefront of shaping the industry's approach to wellness and personal care, emphasizing the importance of transparency and consumer trust.

Prior to her impactful work at Prima, Laurel was integral to The Honest Company's success, where she not only directed product development but also championed a purpose-first mindset across the organization. Her ability to blend operational excellence with a strong ethical framework has established her as a thought leader in the industry, inspiring others to follow suit.

Her experience at TakePart further illustrates her diverse skill set, as she engaged in content creation and partnership management, aligning media with mission-driven narratives. These roles fortified her understanding of how to effectively communicate brand values and build community engagement around important social issues.

In addition, Laurel's tenure at O'Malley International Associates as an Associate provided her with a global perspective on business practices. Here, she developed insights into international operations and how they intersect with local cultures and market needs, equipping her with a unique advantage in the competitive landscape of consumer goods.

Legacy and Future Vision

Laurel Angelica Myers continues to leverage her extensive experience in brand strategy, product development, and sustainable practices to make a lasting impact in the consumer product space. Her approach balances innovation with a strong commitment to social responsibility, setting a profound example for entrepreneurs and industry leaders alike. As market trends evolve, Laurel is well-positioned to lead her teams toward sustainable growth, championing both profitability and purpose in every endeavor.

In a business landscape increasingly dominated by conscious consumerism, Laurel's insights and leadership are invaluable in driving brands toward ethical practices that resonate with today's consumers. As she pioneers new initiatives at Prima, the future of the company looks bright, continuing to challenge the norms of the industry and fostering a culture of integrity and sustainability throughout its operations.

Related Questions

How did Laurel Angelica Myers transition from a role in content management to a senior position in product development and innovation at The Honest Company?
What inspired Laurel Angelica Myers to co-found Prima and focus on sustainability in consumer products?
In what ways has Laurel Angelica Myers' education at Princeton University influenced her approach to organizational leadership?
What are some of the key initiatives Laurel Angelica Myers led at The Honest Company that highlight her commitment to purpose and impact?
How does Laurel Angelica Myers define the intersection of social entrepreneurship and sustainable business practices?
Laurel Myers
Add to my network

Location

Santa Monica, California, United States