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Laurel Orley
CEO & Co-Founder at Daily Crunch Snacks, 2023 Entreprenista 100 - AdWeek 50 Alum (Ranked #20) - Braintrust and Food Tank Chief Sustainability Officer Member
Laurel Orley is the Co-Founder and CEO of Daily Crunch Snacks, a company she launched in 2020 that produces uniquely crunchy sprouted nut snacks.13 With over 15 years of experience in media and advertising, Laurel previously worked at Mindshare for 13 years, managing flagship brands like Dove, Hellman's, Lipton Tea, and Suave.3
Laurel's career highlights include:
- Co-founding Daily Crunch Snacks, which is now available in over 5,500 stores across the country.13
- Playing a key role in the award-winning Dove Campaign for Real Beauty, which won the 2011 Media Plan of the Year by Adweek.3
- Being recognized as part of the EY Entrepreneurial Winning Women Class of 2024.1
- Inclusion in the Inc. 5000 list.1
Daily Crunch Snacks is a women-owned, mission-driven company that focuses on sustainability and upcycling.1 The company produces sprouted nut snacks without added sugars, preservatives, or additives, using a patent-pending sprouting process.1
Laurel is based in the Nashville Metropolitan Area and is a mother of three.13 She enjoys hiking, eating Nashville Hot Chicken, and traveling.3 Her entrepreneurial journey has been marked by a transition from corporate life to building a brand during the pandemic, emphasizing innovation, mental health, and work-life balance.2
Highlights
We had our Q2 quarterly offsite today.
….And look who arrived #justintime, our Editor’s Choice #NEXTY award!
When I was on a 🚂 from London to Paris over Christmas I was listening to Alex Lieberman’s podcast Founders' Journal on how to crush a quarterly offsite and was mindblown. We use the EOS/traction model and the process holds us accountable and gives actionable KPIs.
As we continue to grow, the importance of offsites is that much more valuable.
Here is to a great quarter! #dreamteam
Dan Stephenson Diane Orley Kenzie Steel Jasmine Mastroianna Rachal (Snider) Jordan, MBA Isabella Jonna Katharine Deutsch Nicola Rogers
What a 🍒 on top to find out this morning that our #DillPickle was selected as the Editor's Choice NEXTY Award for Expo by NewHope!
Still in the #ExpoWest cloud and catching our breath from #Expowest2024. Below are ALL the editor's choice NEXTY winners!
Editors’ Choice winners: COYOTAS Organic Cassava Tortillas Daily Crunch Dill Pickle Sprouted Almonds and Pepitas Grüvi Alcohol Removed Sangria Lunar lifts Nutrition Classic Milk Tea Protein Drink Minus Beanless Cold-Brew Coffee Digest Live Organza Female Constipation Relief Pacha Soap Co. Coconut and Rice Milk Bar Soap
PS: My👣 still hurt from the show. Anyone else?!
