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Laurel Orley

CEO & Co-Founder at Daily Crunch Snacks, 2023 Entreprenista 100 - AdWeek 50 Alum (Ranked #20) - Braintrust and Food Tank Chief Sustainability Officer Member

Laurel Orley is the Co-Founder and CEO of Daily Crunch Snacks, a company she launched in 2020 that produces uniquely crunchy sprouted nut snacks.13 With over 15 years of experience in media and advertising, Laurel previously worked at Mindshare for 13 years, managing flagship brands like Dove, Hellman's, Lipton Tea, and Suave.3

Laurel's career highlights include:

  • Co-founding Daily Crunch Snacks, which is now available in over 5,500 stores across the country.13
  • Playing a key role in the award-winning Dove Campaign for Real Beauty, which won the 2011 Media Plan of the Year by Adweek.3
  • Being recognized as part of the EY Entrepreneurial Winning Women Class of 2024.1
  • Inclusion in the Inc. 5000 list.1

Daily Crunch Snacks is a women-owned, mission-driven company that focuses on sustainability and upcycling.1 The company produces sprouted nut snacks without added sugars, preservatives, or additives, using a patent-pending sprouting process.1

Laurel is based in the Nashville Metropolitan Area and is a mother of three.13 She enjoys hiking, eating Nashville Hot Chicken, and traveling.3 Her entrepreneurial journey has been marked by a transition from corporate life to building a brand during the pandemic, emphasizing innovation, mental health, and work-life balance.2

Highlights

Laurel Orley and Dan Stephenson, Co-Founders, of Daily Crunch
The Founder Story of Daily Cru — Path of Purpose — Apple Podcasts
Apr 10 · printmag.com
Brands for a Better World: Laurel Orley, CEO of Daily Crunch
Brands for a Better World: Laurel Orley, CEO of Daily Crunch
In Conversation with Laurel Orley of Daily Crunch Snacks
In Conversation with Laurel Orley of Daily Crunch Snacks
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Related Questions

What inspired Laurel Orley to transition from media strategy to entrepreneurship?
How did Laurel Orley's experience with brands like Dove and Lipton influence her approach to Daily Crunch Snacks?
What are the key challenges Laurel Orley faced when launching Daily Crunch Snacks during the pandemic?
How does Laurel Orley ensure the sustainability and upcycling of ingredients in Daily Crunch Snacks?
What role does mental health play in Laurel Orley's leadership style at Daily Crunch Snacks?
Laurel Orley
Laurel Orley, photo 1
Laurel Orley, photo 2
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Location

Nashville Metropolitan Area