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Laurel Schneckloth Alizad

Business Leader and Marketing Executive | Sales-Savvy and Operationally-Minded | B2B | Technology

Laurel Schneckloth Alizad is an enthusiastic business leader with a strong track record of building and inspiring high-performance teams through collaborative thinking.

As a seasoned multi-disciplinary executive, Laurel brings extensive sales, marketing, and operational experience in the B2B technology sector.

Currently serving as a senior marketing executive at Hewlett Packard Enterprise, Laurel is responsible for overseeing brand strategy, identity, and architecture for the company.

Leading a team of experts, Laurel excels in positioning, messaging, naming, M&A brand strategy, integration, and partner co-branding initiatives, contributing to the company's ranking at #65 on Interbrand's Best Global Brands list.

In her role as the COO counterpart to the Chief Brand Officer, Laurel effectively manages financial and resource plans for Experience Marketing and the agency of record, Publicis Groupe.

Collaborating with Publicis, Laurel has led standout, award-winning creative projects such as the 'IT Monster,' which have differentiated HPE in the competitive market space.

Known for her problem-solving skills and operational excellence, Laurel is adept at driving real and measurable transformations by simplifying complex sales and marketing challenges into actionable strategies and processes.

Laurel's educational background includes an MBA in Business Administration and Management from Harvard Business School, along with a BBA in Marketing & Management from the University of Wisconsin-Madison.

With a rich professional history, Laurel has held various executive positions at Hewlett Packard Enterprise, CA Technologies, IBM Tealeaf, Lake 5 Media, Geoworks, and Nicolet Instrument Corporation.

Laurel's expertise lies in strategic marketing, brand management, agency coordination, sales operations, and customer experience, making her a versatile leader in the technology and marketing domains.

For inquiries, Laurel can be reached at [email protected].

Laurel Schneckloth Alizad
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Location

New York, New York, United States