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Lauren Bensoussan
E-Commerce Project Manager at SEPHORA (LVMH)
Professional Background
Lauren Bensoussan currently serves as the E-Commerce Project Manager at SEPHORA, a prestigious brand under the LVMH Group. In her role, she is responsible for driving innovative e-commerce strategies, enhancing community engagement, and leveraging user-generated content to create a more dynamic shopping experience for customers. Lauren’s expertise spans a wide range of digital marketing and project management disciplines, acquired through her diverse experiences in various high-profile companies in the retail and technology sectors.
Before joining SEPHORA, Lauren honed her skills as a Digital Strategy Junior Consultant at IBM, where she focused on customer engagement strategies that catered to the evolving demands of today’s consumers. Additionally, she gained hands-on experience serving as a Junior Digital Project Manager at L'Oréal Paris Digital Services and Innovation, further solidifying her foundation in digital marketing and project management. Lauren's career began with value-adding roles in product development and digital marketing, including positions at Feelunique.com, OpenWeb, L.K.Bennett, and vente-privee. Each of these roles has contributed significantly to her growing expertise and strategic approach within the fast-paced world of e-commerce.
Education and Achievements
Lauren's academic background is equally impressive, beginning with her French baccalaureate diploma in the Economic section, specializing in mathematics, which she obtained with honors at the French High School Jean Monnet in Brussels, Belgium. This foundational education provided her with a strong analytical framework that she has carried into her professional life.
Continuing her education, Lauren pursued a Master of Science (MSc) in Webmarketing at the Ecole supérieure des Sciences commerciales d'Angers over five years, where she deepened her understanding of e-commerce strategies and digital marketing tools. Her commitment to advancing her knowledge led her to complete an Advanced Master in Strategy and Management of International Business (SMIB) at ESSEC Business School. This advanced degree has equipped Lauren with critical thinking and managerial skills essential for leading successful projects in global markets.
Furthermore, Lauren capitalized on her passion for learning by participating in an Erasmus exchange program for four months in Madrid at the Universidad Pontificia Comillas ICAI-ICADE, focusing on marketing. This international exposure broadened her perspectives and enriched her capabilities in a multicultural environment.
Achievements
Throughout her career trajectory, Lauren has been recognized for her dedication, strategic insight, and the ability to deliver impactful results. At SEPHORA, she plays a pivotal role in evolving the brand's online presence to ensure that customers enjoy seamless and personalized shopping experiences. Under her stewardship, SEPHORA has focused on integrating user-generated content and community collaboration to elevate customer engagement and loyalty.
Her successful stints at IBM and L'Oréal allowed her to implement cutting-edge digital strategies that not only enhanced customer engagement but also resulted in tangible business growth. Lauren’s ability to think creatively and execute intricate project plans has established her as a respected leader within the digital marketing community.
Lauren Bensoussan’s journey in e-commerce is characterized by a continuous pursuit of knowledge and a passion for innovation. She is known for her proactive approach to challenging situations and her commitment to fostering collaborative environments, making significant contributions to her teams and organizations. Her career showcases a blend of analytical skills, strategic thinking, and creative problem-solving, allowing her to excel in the highly competitive landscape of e-commerce and digital marketing.
