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Lauren Ccxp

Helping companies create meaningful customer experiences

Lauren Feehrer, CCXP, is the Founder and President of LoyaltyCraft Consulting, a company established in 2016 that focuses on customer experience (CX) strategy.13 With over 20 years of experience, Lauren is dedicated to helping mid-market companies create meaningful customer experiences, particularly in the financial services and healthcare sectors.4

Lauren's background includes:

  1. A 15-year tenure at Accenture and Alliance Global Services, where she led technology platform design and implementations for Fortune 500 companies.2
  2. Experience in a pet services start-up, where she was responsible for Customer Experience and Product Strategy.2
  3. Expertise in various industries, from forklifts to pharmaceuticals to fashion.2

As a Certified Customer Experience Professional (CCXP), Lauren is an active member of the CXPA and a frequent speaker on customer experience topics.2 Her approach emphasizes:

  • Developing consistent brand identity
  • Building customer understanding
  • Deriving authentic engagement
  • Listening to the voice of the customer

Lauren is also involved in philanthropic work, including:

  • Serving as a classroom mentor in the Junior Achievement Company Program
  • Guest lecturing at Cal State – Fullerton's marketing classes
  • Serving on the Advisory Board of the University of Rhode Island's Launch Lab2

Her consulting services at LoyaltyCraft focus on holistic customer journey analysis, helping organizations align their strategies with customer-centric visions and improve profitability through enhanced customer experiences.3

Highlights

Nov 21 · cxpa.org
Make CX Your Boardroom Priority - CXPA
Lauren Feehrer CCXP | CXFS

Related Questions

What inspired Lauren Feehrer to start LoyaltyCraft Consulting?
How has Lauren Feehrer's background influenced her approach to customer experience?
What are some notable projects LoyaltyCraft Consulting has worked on?
How does LoyaltyCraft Consulting measure the success of its CX strategies?
What challenges has Lauren Feehrer faced in her career, and how did she overcome them?
Lauren Ccxp
Lauren Ccxp, photo 1
Lauren Ccxp, photo 2
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Location

San Diego County, California, United States