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Lauren Citarella

Digital Producer and Project Manager | Expert in Multi-Platform Marketing Experiences and Digital Strategy

Lauren Citarella is an award-winning Digital Producer and Project Manager at Nickelodeon.3 She has been with the company for over seven and a half years, starting as an intern and working her way up to her current position.4

Professional Experience

At Nickelodeon, Lauren has been involved in several notable projects:

  1. Screens Up App: She worked as a Coordinator for Interactive Marketing on Nickelodeon's Screens Up App, which allows fans to experience TV through AR experiences connected to linear programming.1

  2. The Patrick Star Show AR Experience: Lauren contributed to the launch of this SpongeBob Universe spinoff series, helping create a memorable AR activation to raise awareness for the show's premiere.2

Skills and Expertise

Lauren has demonstrated expertise in:

  • Digital Marketing: Leading innovative multi-platform marketing campaigns for diverse audiences.3
  • Project Management: Coordinating complex projects involving AR technology, app development, and interactive experiences.12
  • Interactive Marketing: Developing strategies to engage viewers across multiple platforms and increase user interaction.1

Career Growth

Lauren's career at Nickelodeon has shown steady progression:

  • Started as an intern, aiming to "be a sponge" and absorb knowledge.4
  • Worked as a Coordinator for Interactive Marketing.1
  • Currently holds the position of Digital Producer.35

Background

Before joining Nickelodeon, Lauren gained experience as:

  • Commercial Intern at Abrams Artists Agency
  • Gallery Assistant, where she honed her curation skills

Lauren Citarella is based in Stamford, Connecticut, and has contributed to Nickelodeon's digital initiatives, helping to create engaging experiences for the network's young audience.56

Highlights

Aug 16 · linkedin

Along with many of my incredible and wonderful colleagues, I was also impacted by Paramount's layoffs this week.

Working at Nickelodeon was a dream I didn’t know I had. Seven and a half years ago, I was an intern trying to “be a sponge” and soak up everything I could. Well, an internship turned into a full-time job, and every year after that was better than the last.

I’m beyond thankful for the opportunities I’ve had, the projects I’ve worked on, and the people I’ve met. I’ve done some REALLY awesome things!

It’s been such an honor and privilege to work alongside all of my talented, creative, passionate, and hardworking colleagues, who’ve turned into friends after all these years.

To everyone I’ve had the pleasure of working with—thank you for making this such a fun and memorable ride. I’ve loved every minute of it and am so immensely proud of all that we’ve put out into the world. I know my younger self is beaming with pride right now.    As SpongeBob says, “I’m ready!” for my next adventure!

Feb 12 · linkedin

Let’s bobble it up! To drive fandom for SpongeBob and Super Bowl, we created an AR lens that transformed fans into SpongeBob Bobbleheads. Users were able to customize their bobbleheads to; pick between SpongeBob, Patrick, or Mr.Krabs as their character, pick a jersey color, and a background.

On social platforms (TikTok, Snapchat, and Meta) once all customizations were selected, users were instructed to open their mouths which triggered a series of surprise elements such as bubbles, Krabby Patties, and SLIME! Additionally on digital, we created a mobile-only, gamified WebAR version that prompted users to catch all of the surprise elements that flooded their screen in :20 seconds. At the end of each game, users were able to see how many items they caught and were able to restart the game to beat their personal scores, change their customizations, or take a photo.

I’m really proud of how this project came together on 5 platforms and in a short amount of time. It’s been so rewarding seeing everyone enjoy this wacky and fun lens. Big shout out to the Nickelodeon and Media.Monks teams for helping make this lens come to life! Now go SPONGEBOBble Yourself!

Related Questions

What projects has Lauren Citarella worked on at Nickelodeon?
How did Lauren Citarella transition from a production assistant to a digital producer?
What is Lauren Citarella's role in the development of Nickelodeon's Screens Up app?
Can you provide examples of interactive elements Lauren Citarella has contributed to?
How has Lauren Citarella's work impacted Nickelodeon's viewership and ratings?
Lauren Citarella
Lauren Citarella, photo 1
Lauren Citarella, photo 2
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Location

Stamford, Connecticut, United States