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Lauren Denowitz
Communications & Creative Lead - Stella Artois
Lauren Denowitz is a seasoned marketing professional and storyteller, currently recognized for her influential role as the Senior Director at Anheuser-Busch InBev (AB InBev). With over a decade of experience in the consumer packaged goods (CPG) industry, she has held significant positions at notable brands, including Philips and AB InBev.
Career Highlights
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Global Studio Head at draftLine Entertainment: Denowitz was instrumental in founding and leading AB InBev's internal entertainment division, draftLine Entertainment. This initiative aimed to innovate brand storytelling by creating films, television shows, and podcasts that resonate with modern consumers, moving beyond traditional advertising methods.134 Her vision was to harness premium entertainment to engage audiences and promote AB InBev's diverse portfolio of brands effectively.
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Head of Marketing for Stella Artois: Before her role in entertainment, she managed marketing strategies for Stella Artois in the U.S., where she developed campaigns that significantly impacted brand visibility and consumer engagement.12
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Independent Consultant: Recently, Denowitz transitioned to an independent marketing consultant role under her new venture, Witz About Her LLC. This consultancy focuses on blending traditional marketing strategies with innovative storytelling techniques to help brands achieve growth.12
Education
Denowitz holds a degree in Political Science from the University of Michigan, where she graduated in 2013. Her educational background complements her analytical approach to marketing and brand management.2
Impact and Recognition
Denowitz has been recognized for her contributions to the marketing field, particularly in brand innovation. She was awarded the "Women in Marketing - Industry Innovation" honor by Brand Innovators in September 2023.2 Her strategic insights and creative solutions have positioned her as a thought leader at the intersection of marketing and entertainment.
In November 2023, Denowitz left her position at AB InBev amid organizational changes following the company's challenges related to the Bud Light controversy. She expressed disappointment over the abrupt end of promising initiatives but remains committed to leveraging her expertise in future endeavors.3
Overall, Lauren Denowitz's career reflects a strong commitment to evolving brand narratives through innovative marketing strategies that resonate with contemporary audiences.
