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Lauren Dunford
Co-founder and CEO of Guidewheel
Lauren Dunford
Lauren Dunford is a tech entrepreneur and the CEO and Co-Founder of Safi, a company that is building a manufacturing operations cloud for real-time platform. The platform enables manufacturing teams to achieve operational excellence quickly, cost-effectively, and simply. Lauren is an expert in building and leading teams, and she manages the day-to-day activities of the company to ensure that it runs optimally.
Lauren is a graduate of Stanford University where she got her BA and MBA. She is also a former Fulbright Scholar, where she researched supply chain efficiency in New Delhi.2 She has an extensive background in sales and operations, having worked at Revolution Foods' East Oakland plant for five years, where she led a team managing $65M in revenue.
Lauren is passionate about helping manufacturing teams achieve operational excellence and visualizing data to help teams make informed decisions. She is happiest when she is trail running with friends or Zumba dancing with her husband, Jason.
In 2018, Lauren participated in Launchpad, an action-based program at Stanford d.school that takes new ventures through prototyping.1 The learnings from the course have come in handy, especially when the COVID-19 pandemic struck.1 A year after graduating from Launchpad, Safi was now a team of nine, including three Launchpad teammates.1
Lauren initially joined Savannah Fund with a focus on exploring and launching a tech startup in the Energy sector.3 Her research led her to launch Safi Analytics, a startup that leverages the Internet of Things to make factories smarter and provide factory managers with valuable insights to drive smarter, cleaner growth.3
Highlights
I have never felt so energized about the potential in this space. Reflecting on the Industrial Policy Roundtable co-hosted by the US Center for Advanced Manufacturing and World Economic Forum last week in Washington, DC, the momentum around manufacturing as the backbone of the economy is undeniable. Policymakers at every level, nonprofits and industry associations, and business leaders across sectors are aligned around the tremendous opportunity we have at this moment.
Sharing some of my key takeaways:
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Reshoring, near-shoring, and friend-shoring are driving a global shifts in the economy, augmented by both remilitarization and decarbonization.
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With these shifts, there is a clear need to support a full industrial ecosystem. Companies are prioritizing resilient supply chains by deliberately aligning their assets to the new market dynamics.
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These economic shifts also create a big opportunity to thoughtfully build in decarbonization and digital transformation into the industrial ecosystem from the start. I’m inspired to hear how great people are coming together across sectors to thoughtfully build towards that goal.
Thank you to Cynthia Hutchison, Stacey Weismiller, Kiva Allgood, Kyle Winters, Shree Parikh, and Jordan Roskopp Winkels for convening such an exceptional group of leaders, and to Kerry Ebersole Singh Betony Jones Dr. Sarah Gretter Atkinson Bruce Katz Allen Thompson Amy Pechacek Jesse Stoneman Shari Liss Frederick Cartwright Marie Olivares Jonah Myerberg Kevin Self and so many others for the great insights. I am grateful for the opportunity to be part of these conversations and get to build side-by-side with all of you.
So much energy and optimism coming out of the 2024 World Economic Forum Meeting in Davos, Switzerland last week.
First, it was an honor to represent Guidewheel as a speaker in four sessions together with incredible panelists like Blake Moret, Gunter Dr. Beitinger, Kiva Allgood, Roshan Soorunsingh Gya, David Leal-Ayala, Emma Cox, Denelle Dixon, Neil Murray, and Scott Likens. We covered topics ranging from applications of next-generation technologies in manufacturing to how digital technologies can power Net Zero overall.
Some takeaways: 🔸 Within manufacturing, the combination of real time sensor data and AI will continue to be more and more powerful and important. 🔸 However, the next challenge is all about scale. For many factories, foundational basics like real time visibility into machines are still missing. AI can have a big impact by making it easy for factories to digitize, and for each person on the plant floor to have the information they need to solve problems immediately. 🔸 Supporting talent through these changes will be critical. The half-life of skills used to be 30 years. Now, it’s less than seven. 🔸 Smaller and medium-sized factories have a big opportunity to leapfrog by putting in place AI-ready data streams. Done thoughtfully, this could also help create a solid foundation of real measurement and tracking to support decarbonization throughout the supply chain. 🔸 As leaders, we can have the most impact when we clearly chart the path forward—not just showing our teams what they’re working against, but what they’re working for.
But the most exciting part of Davos was the opportunity together with Charlotte Ward to meet directly with the leaders shaping the future of the industry. While there were too many thought-provoking conversations to count, I’d like to thank the people who made my week so memorable, including among many others: Doug McMillon, Ian Bremmer, Annette Mosman, Laura Hines-Pierce, Henrique Braun, Cornelius Walter, Kevin Buckley, Becky Frankiewicz, Ena Cratsenburg, Jeff Schumacher, Pal Erik Sjatil, Andre Argenton, Gustavo Werneck, Daniel Randon, Ryan Talbott, Sade Rashel Fritschi Naranjo, Suzanne DiBianca, Keith Ferrazzi, Eva Maydell (Paunova), Xiye Bastida, Roland Busch, Christian Klein, Christophe Beck
The mood at Davos 2024 was incredibly positive and collaborative. The next few years won’t be easy, but it’s inspiring to see the world’s leaders coming together to tackle our global challenges together. #wef24
