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Lauren Eggertsen
Senior Fashion Editor, Who What Wear at Clique Brands
Professional Background
Lauren Eggertsen is a highly accomplished professional in the fashion and editorial industry, renowned for her exceptional work in fashion journalism and integrated marketing communications. Currently, Lauren serves as the Senior Fashion Editor at Who What Wear, a prestigious position within Clique Brands, where she utilizes her deep understanding of fashion trends, consumer behavior, and marketing strategies to guide the editorial direction and fashion content. Her extensive career has showcased her ability to adapt and thrive in fast-paced environments, making her a standout figure in the industry.
Lauren's journey in the fashion world began with a solid foundation in integrated marketing communications, which she studied at Pepperdine University. This academic background empowered her to combine creativity with strategic thinking, allowing her to excel in various editorial roles. Starting as an Editorial Assistant at Zoe Media Group, Lauren honed her skills in content creation and fashion curation, laying the groundwork for her successful ascent within the industry.
Her dedication and passion for fashion later led her to serve as an Associate Fashion Editor, and subsequently, a Fashion Editor at Who What Wear, where she was instrumental in shaping content that resonates with a diverse audience. In these roles, Lauren has been celebrated for her keen eye for style and ability to predict and highlight emerging trends, making her an influential voice in the world of fashion.
In addition to her work at Who What Wear, Lauren has gathered invaluable experience through various internships and positions, including roles as an Editorial Intern at Malibu Mag and PR Intern at Marc Jacobs. These experiences allowed her to build extensive industry connections and gain a holistic perspective on fashion communication and public relations.
Education and Achievements
Lauren Eggertsen received her formal education at Pepperdine University, where she majored in Integrated Marketing Communications. This degree provided her with a comprehensive understanding of marketing principles and communication strategies, equipping her with the necessary tools to excel in her career. Her education, combined with her innate creativity, paved the way for her success in the highly competitive fashion journalism landscape.
Throughout her professional journey, Lauren has achieved numerous milestones that underscore her expertise in fashion and editorial content. She successfully transitioned from an Editorial Assistant to key editorial roles within Who What Wear, demonstrating her relentless pursuit of excellence and her ability to adapt to the evolving demands of the fashion industry. Lauren's ascent within Clique Brands stands as a testament to her hard work, dedication, and passion for fashion.
As a Senior Fashion Editor, Lauren has not only contributed significantly to the editorial team but has also cultivated a loyal following among readers, thanks to her insightful articles and engaging content. Notably, her experience as a Stylist at Free People and as a Style Guru at College Fashionista has further enriched her understanding of fashion from both editorial and retail perspectives, making her a versatile and resourceful asset in the fashion space.
Key Contributions and Notable Experiences
Lauren Eggertsen's journey through the fashion and editorial landscape has been characterized by a series of impactful contributions. Her experience as a Fashion Editor at Who What Wear stands out as a highlight of her career, where she has been responsible for curating fashion content that not only informs but also inspires a broad audience. She has adeptly managed the demands of a high-traffic digital platform, crafting compelling narratives that resonate with readers.
In her diverse roles, Lauren has demonstrated exceptional editorial judgment, an essential skill for any fashion writer. Her previous stints as an Accessories Intern at Marie Claire and a Contributor/Fashion Editorial Intern at Zoe Media Group have equipped her with a rich understanding of the nuances of fashion journalism, making her a well-rounded editorial powerhouse.
As a Stylist at Free People, she further explored her passion for fashion, helping to create stunning visuals and outfits that showcase the brand's aesthetic. Her role as a Style Guru at College Fashionista allowed her to mentor aspiring fashion professionals and share her knowledge about the industry, thus giving back to the community that has shaped her career.
Overall, Lauren Eggertsen’s professional trajectory is a remarkable blend of education, practical experience, and an unyielding commitment to excellence. With her dynamic background in fashion journalism, integrated marketing, and styling, she continues to make an indelible mark on the industry, contributing to its evolution and expansion through her work at Who What Wear. Her achievements reflect not only her personal ambitions but also how she continually inspires others in the fashion world.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.