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Lauren Fennema

Director of E-commerce & Marketing

Lauren Fennema is the Director of Ecommerce & Digital Marketing at FRĒDA SALVADOR, a female-founded and female-run footwear company based in Sausalito, California.12 FRĒDA SALVADOR specializes in designing footwear in California and handcrafting it in Spain, with a focus on passion-driven leadership.1

Professional Background

Lauren is an entrepreneurial e-commerce leader with a strong passion for brand storytelling.2 Her expertise lies in digital marketing and e-commerce strategies, which she applies in her current role at FRĒDA SALVADOR.

Current Role

As the Director of Ecommerce & Digital Marketing at FRĒDA SALVADOR, Lauren is responsible for overseeing the company's online presence and digital marketing efforts. She works with a team of 29 employees in a company that generates approximately $4.6 million in revenue.1

Additional Ventures

Beyond her primary role, Lauren is involved in other professional activities:

  1. Co-Host: Lauren co-hosts the Metaverse Matters Podcast, demonstrating her interest in emerging technologies and their impact on fashion and retail.1

  2. Chief Strategist: She holds the position of Chief Strategist at Pebble Ventures LLC, showcasing her strategic thinking abilities.1

Industry Interests

Lauren shows a keen interest in the future of fashion, particularly in areas such as resale and vintage clothing.3 This aligns with her role in the fashion industry and her involvement in digital marketing and e-commerce.

Lauren Fennema's professional profile reflects a multifaceted career in the fashion and technology industries, with a focus on digital marketing, e-commerce, and emerging trends in the fashion world.

Highlights

Feb 23 · linkedin

This was a fun one! Tune into our conversation on Metaverse Matters Podcast with Chris Ebeling, Creative Director and Co-Founder of Virtually Human, the creators of breakthrough game ZED RUN.

Chris shares more about his journey to #web3, a path inspired by over a decade in #animation #arvr and #vfx including work on several Hollywood blockbusters such as The Lego Movies, The Great Gatsby, and Happy Feet 2.

In addition to sharing tips and insights for aspiring game designers and creators, he dives into the fundamentals of creating virtual experiences for entertainment - an increasingly relevant conversation for brands and businesses as they step into the #metaverse .

We covered a lot in this episode! Listen as Chris provides deep insights on designing for the Metaverse, play-and-earn gaming, emerging technology like AI, the future of entertainment and its impact on humanity.

It was a great conversation, Michael DeNunzio and I hope you enjoy it!

#Gaming #MetaVerse #Web3community #AI #podcast

Spotify: https://lnkd.in/gKfBTMA3

Apple: https://lnkd.in/gDfRaNTY

Video version: https://lnkd.in/gHQ4iaVx

Feb 9 · linkedin

One of the highlights of my job is sharing knowledge and swapping notes with #metaverse and #web3 community. I’ve learned storytelling is as important as building. Queue our upcoming series for brand marketers.

After two years working with leading lifestyle brands on Metaverse-related discovery, education, and strategy, we’re sharing more about what we’re learning and why it matters. Despite the headlines, metaverse and web3 innovation is at a fever-pitch and the impact will be as major as the internet 25+ years ago.

Sounds big, right? It is. But like most innovation, the hype can distort the signal. Let’s tune out the noise and dive into what signals we’re seeing today and beyond.

To get started, we’re kicking off with a four-part series to reintroduce the metaverse. In this series, we lay out foundational ideas as we work toward breakthrough strategies for brand marketers in 2023.

Part 1: What is the Metaverse, really and where is it headed?

Learn more, link below. Have questions or your own insights to share? Drop me a line or comment below.

READ: https://lnkd.in/eCj8qV-T

#metaverseexplained #metaversemarketing #digitalfashion #nfts #brandbuilding #brandstrategy #digitalinnovation

Related Questions

What are some of Lauren Fennema's key achievements at FRĒDA SALVADOR?
How did Lauren Fennema transition from Metaverse Matters to FRĒDA SALVADOR?
What strategies does Lauren Fennema use for ecommerce and digital marketing?
Can you share more about Lauren Fennema's role as Chief Strategist at Pebble Ventures LLC?
What are some notable projects Lauren Fennema has worked on at FRĒDA SALVADOR?
Lauren Fennema
Lauren Fennema, photo 1
Lauren Fennema, photo 2
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Location

San Francisco Bay Area