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Lauren 劳伦
Mandarin-speaking business development professional with experience working across APAC — — LinkedIn, Salesforce.com Alumni
Lauren Gilbert, also known as 劳伦, is an accomplished professional with a diverse background in business development, brand management, and customer success.
She holds a Bachelor of International Studies with a focus on Mandarin Chinese and International Business from the University of Sydney, and she also participated in an international exchange program at Peking University, further enhancing her cross-cultural competencies.
Lauren's career journey includes significant roles such as Business Development and Brand Management at RooLife Group, Business Development Consultant at her own business, and Business Development Manager in China at WeWork.
She has also excelled in leadership positions, serving as the Head of Business Development and Customer Success for APAC & Middle East at Prezly, a PR software company, and displaying her abilities in sales management as the Women@LinkedIn Lead and Sales Manager at LinkedIn.
Lauren's professional experience extends to renowned tech giants like Salesforce and IBM, where she demonstrated her skills in account management, client relations, and sales.
Passionate about continuous learning, Lauren temporarily took a sabbatical to focus on Mandarin study and freelance social media marketing, highlighting her commitment to personal growth and exploration.
With a rich educational foundation, a wealth of experience across various industries, and a passion for cultural exchange and business development, Lauren Gilbert is a versatile professional poised to make a meaningful impact in the global business landscape.
Highlights
Bringing Aussie wine back to China - great energy at Interwine Guangzhou yesterday. What we heard and saw:
- A large amount of sparkling and nonalcoholic wine on display and in demand
- Aussie wine return expected to stimulate Chinese wine imports, Q1 2024 data already supports this
- On the spot deals for Australian wine signed for multiple containers
- Some concern from others about Australia regaining market share
- Wine drinking in China still a relatively new concept, especially compared to countries with a long-standing wine tradition
- That said, there is a strong foundation of sophisticated drinkers and opportunity for stable growth
- Combination of a strong 1. product brand, 2. company brand and 3. country brand (Australia) 😊 is key
- Aussie exhibitors found old customers who recognised their brand and were keen to finally reconnect
China imported AUD$16 million of Australian bottled wine in April, the first full month following the removal of duties. This is the highest figure since Feb 2021, but still well below the $50-$150 million monthly figures prior to duties.
Our wine sector team from China and Hong Kong will be at Vinexpo in Hong Kong next week. Please don’t hesitate to send me an InMail, WeChat or email to meet or for help with your export journey.
Australian Trade and Investment Commission (Austrade) AustCham South China INTERWINE CHINA
https://lnkd.in/gDzNJz97
Francis Chan Stephanie Zhou
#australiachina #australianwine #australiawine #chinawine #exportimport #wineinsights #winetrends

