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Lauren Goldstein

Chief Revenue Officer (CRO) at Qumu Corporation - - Co-Founder, Women in Revenue - - Board Member & Advisor

Lauren Goldstein is a seasoned growth and revenue leader currently serving as the GM, Growth Equity & Private Equity Business at Winning by Design, a position she has held since September 2021.5 With over 28 years of experience in B2B tech/SaaS, Lauren specializes in business growth strategies, change management, GTM alignment, and revenue marketing.1

Key aspects of Lauren Goldstein's professional profile include:

  1. Current Role: At Winning by Design, she focuses on helping clients design, build, and scale their revenue organizations, particularly in enabling marketing, sales, and customer teams to succeed with remote selling and asynchronous strategies.5

  2. Co-founder of Women in Revenue: Lauren is a co-founder and board member of Women in Revenue, a 501(c)(3) organization dedicated to empowering current and future women leaders in technology sales and marketing roles.15

  3. Areas of Expertise: Her expertise spans business growth strategies, change management, GTM alignment, building partner sales channels, and revenue marketing.1

  4. Previous Experience: Lauren has held positions such as Chief Revenue Officer and Principal at ANNUITAS, and currently serves as Chairperson of the Board for ANNUITAS.53

  5. Education: She holds a Bachelor's degree, though the specific institution is not mentioned in the provided search results.2

Lauren is known for her strategic vision and ability to lead cross-functional teams in delivering transformative results. Her LinkedIn profile (username: laurengoldstein) showcases her professional journey and expertise in driving sustainable growth for B2B organizations.45

Highlights

Aug 8 · linkedin

💥 New research reveals a stark reality: 41 out of 72 public SaaS companies are struggling post-IPO due to inefficient GTM strategies. 💥

If you're interested in understanding how to assess and improve your company’s GTM efficiency - please join Dave Boyce and the Winning by Design team for this upcoming Executive Briefing: “How GTM Efficiency Affects IPO Readiness: Lean Revenue Production in a Post-GAAC World.”

Discover how the Lean Revenue Factory concept is revolutionizing GTM strategies for scaling SaaS companies, and learn how to position your organization for long-term success in the post-GAAC era. This workshop is best for: CEOs, CFOs, and CROs of SaaS companies Pre-IPO SaaS leaders Revenue Operations and GTM strategy professionals

What you’ll learn: **Critical GTM Efficiency Factors: Understand the key metrics that predict IPO success and learn how to optimize them for your organization. **Lean Revenue Factory Implementation: Discover how to apply lean manufacturing principles to your revenue operations, driving sustainable growth and improving efficiency. **And yes, much much more! RSVP Link in Comments Below

I've also included the link to the correlating white paper below too.

Jul 31 · linkedin

🚀 The #1 issue for SaaS CEOs right now is GTM Efficiency.

The companies we work with every day are HIGHLY focused on this outcome, and it's no easier in the public markets than the private ones. Here's what we found in our latest research, "How GTM Efficiency Affects IPO Readiness" by Dave Boyce and 🐶 Jacco van der Kooij (with insights from David Spitz at BenchSights).

What we are seeing: GTM Efficiency has a MAJOR Impact on IPO-Readiness: For the 257 SaaS companies poised to go public and the 1,000+ right behind them, getting GTM efficiency right and trending positively is the biggest concern. A few highlights from the paper below:

📊 Current Spend:57% of public SaaS companies are paying more than $2 for every $1 of incremental ARR, with some paying over $4. 📉 Efficiency Trends: Even more telling than the absolute numbers are the trends. Are you paying too much but trending in the right direction, or paying too much and trending in the wrong direction? 📈 Sales Productivity: Firms with a Sales Efficiency Ratio (revenue generated per sales and marketing dollar spent) greater than 0.8 see a 30% higher likelihood of IPO success.

So......What do we do about it? How can we systematically improve GTM efficiency and ensure sustainable growth? The answers lie in the concept of a Revenue Factory, with lots of learnings available from how Lean Manufacturing approaches continuous improvement.

Check out the full report to learn more about enhancing your GTM efficiency and preparing your organization for a successful IPO journey! 🚀 [Link to the report in the comments below]

And - please DM me if you'd like discuss this further.

Related Questions

What are some key strategies Lauren Goldstein has implemented at Winning by Design?
How has Lauren Goldstein's role evolved since she joined Winning by Design?
What are the main goals of Women in Revenue, and how does Lauren contribute to it?
Can you provide examples of successful growth strategies Lauren has led?
What makes Lauren Goldstein's approach to revenue growth unique?
Lauren Goldstein
Lauren Goldstein, photo 1
Lauren Goldstein, photo 2
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Location

Portland, Oregon