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Lauren Golik

Senior Director, Packaging Design at FORMA Brands Sustainable Packaging Consultant

Lauren Golik is the Senior Director of Packaging Design at FORMA Brands, a company focused on developing beauty brands primarily for consumers under 40. In her role, she leads a team of six designers, production artists, and freelancers, emphasizing innovative packaging solutions tailored to the preferences of younger consumers, particularly Millennials and Gen Z.1

Golik's work involves translating the company's mission into effective packaging designs that resonate with its target audience. She has highlighted the importance of aesthetics in packaging, noting that while brands like Morphe aim for affordability, they also strive to maintain an elevated aesthetic through thoughtful design choices, such as texture and form.1 Under her leadership, FORMA Brands is also focusing on sustainability initiatives in packaging, responding to consumer demand for environmentally friendly options.1

In addition to her design responsibilities, Golik has discussed trends in the beauty industry, such as the rise of refillable packaging and takeback programs. She believes these trends will significantly influence consumer experiences and brand strategies moving forward.1

Highlights

Mar 23 · formesdeluxe.com
Beauty for the ages: How FORMA brands designs for Gen Z and ...
Beauty for the ages: How FORMA brands designs for Gen Z and ...

Related Questions

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Lauren Golik
Lauren Golik, photo 1
Lauren Golik, photo 2
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Location

San Francisco Bay Area