Sign In

Lauren Gourley

Head of Tiktok NA SMB Marketing | ex-Meta, ex-Agency | Women in Leadership Advocate

Lauren Gourley is a strategic and results-driven leader with over 10 years of experience in building successful brands and implementing strong multi-channel communication and business plans. Gourley is a Trinity College Dublin graduate with a Master of Business Administration (M.B.A.) in Business Administration and Management, General, and an alumnus of Oklahoma City University where she earned a Bachelor of Music Business with an Emphasis in Business.

Gourley currently serves as the SBG Marketing Manager, EMEA at Facebook and previously held the position of Head of Brand Strategy, CRM, and Loyalty at CarTrawler. Prior to this role, she was the Director of Digital & Brand Strategy and the Director of Brand Strategy at Warren Douglas Advertising, where she led cross-functional teams, built thriving brands, and executed measurable results. Gourley's experience expands across various verticals, and she is highly effective in building relationships, leading teams, and working in matrix organizations.

Highlights

Jul 17 · linkedin

🫰Want to work for TIKTOK? 🚀 Want to join the best SMB marketing team on the PLANET?

Check out these new job listings that are available on an amazing team helping the over 7 million businesses on TikTok. This team is dedicated to delivering best-in-class strategies and GTM plans for our products solutions to help business thrive.

Mid-Market Content & Marketing Manager (Non-Commerce) - https://lnkd.in/eJv-Uk5J

Mid-Market Content & Marketing Manager (Commerce) - https://lnkd.in/eq39Cgvi

Content & Marketing Manager (Priority Products) - https://lnkd.in/eGcNu5fU

#jobs #smb #marketing #tiktok #hiring #tech

May 16 · linkedin

🚀 There's never been a better time to celebrate the thriving community of 7 million businesses growing with TikTok! 🚀

That's why the SMB Marketing Team is inviting you to join us at our 2024 TikTok Takeoff: Small Biz Summit in partnership with Hubspot, Hello Alice, 4As, and Adobe Express.

Taking place on June 11th, 2024, this all-day virtual event will bring together SMBs, industry experts, and TikTok partners for a day of education, inspiration, and networking. You can expect to hear how to maximize your TikTok return-on-investment (ROI), how to develop great creative, hear from real SMBs, unlock exclusive resources to help you thrive on TikTok, and more. Don't miss it!

https://lnkd.in/gtHmcc6C

Related Questions

What are some of Lauren Gourley's key achievements at TikTok?
How did Lauren Gourley transition into her role at TikTok?
What strategies does Lauren Gourley use for SMB marketing at TikTok?
What is Lauren Gourley's background before joining TikTok?
How has Lauren Gourley's role evolved since she became Head of North America SMB Marketing?
Lauren Gourley
Lauren Gourley, photo 1
Lauren Gourley, photo 2
Add to my network

Location

Austin, Texas, United States