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Lauren Hayes

Global Director | Advertising, Paid Media, Marketing Strategy

Lauren Hayes is a strategic and driven marketing director with a diverse background in brand strategy, paid media planning, and growth marketing, looking to leverage her expertise to contribute to the success of a progressive organization.

With a solid educational foundation in Marketing Management and Entrepreneurship from Syracuse University and City University of Hong Kong, Lauren has honed her skills in developing and implementing innovative advertising strategies and marketing campaigns on a global scale.

Her professional journey includes key roles at Etsy, where she served as the Director of Global Paid Brand Media, Head of Global TV & Video Media, and Senior Manager of Global Brand Partnerships, showcasing her ability to lead, innovate, and drive profitable media programs.

Prior to her time at Etsy, Lauren has worked in various marketing and digital roles at FLT Media, Resolute Digital, and Penguin Random House, where she demonstrated her expertise in digital channels, e-commerce coordination, and brand partnerships.

Lauren Hayes is known for her strategic thinking, ability to drive measurable results, and commitment to fostering collaboration and innovation in every role she undertakes.

Lauren Hayes
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Location

New York, New York, United States