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Lauren Higgins

Director of PR and Events at New York Design Center

Professional Background

Lauren Higgins is a seasoned public relations professional, currently applying her expertise at The Body Shop, a brand renowned for its commitment to sustainability and ethical beauty. With her background in communication management and design, she has skillfully navigated the dynamic landscape of PR, actively promoting meaningful brands and their missions.

Previously, Lauren served as the Director of PR and Special Events at New York Design Center, where she played a crucial role in enhancing the visibility of design brands and fostering strong partnerships within the design community. Her extensive experience at Sharp Think, a well-established public relations agency, saw her promotion through the ranks from PR Account Executive to PR Account Director. At Sharp Think, Lauren managed multiple accounts, developing strategic communication plans that resonated with target audiences and achieved outstanding results for her clients.

Lauren’s career began at bde NYC, where she distinguished herself as an Assistant Account Manager, honing her skills in media relations and brand storytelling. Over the years, she has cultivated significant expertise in PR strategy, brand management, and event coordination, setting her apart in the competitive field of public relations.

Education and Achievements

Lauren graduated from Ithaca College with a Bachelor of Science in Communication Management and Design. Her academic background laid the foundation for her career in communications, allowing her to blend creativity with strategic thinking.

Throughout her career, Lauren has been recognized for her ability to craft compelling narratives that engage audiences and drive brand awareness. She has successfully managed high-profile events and campaigns, demonstrating her strong project management skills and attention to detail.

Her work has not gone unnoticed, leading to various opportunities to represent her brands at industry events, participate in panel discussions, and contribute to thought leadership pieces in the public relations space. Lauren's adeptness at building relationships with media professionals and influencers has significantly contributed to her clients' success in achieving media coverage and public engagement.

Notable Achievements

  • Strategic Leadership: Lauren's tenure at New York Design Center showcased her strategic leadership in public relations, amplifying the center's profile and solidifying its place as a premier destination for design enthusiasts and professionals alike.
  • Media Relations: During her time at Sharp Think, Lauren played an instrumental role in securing media placements in leading publications and online platforms, enhancing the visibility of her clients and helping them reach broader audiences.
  • Event Management: Lauren has managed numerous successful events, from product launches to charity galas, showcasing her capability to coordinate complex logistics while ensuring exceptional experiences for attendees.
  • Sustainability Advocacy: At The Body Shop, Lauren’s passion for sustainability and ethical practices aligns perfectly with the brand’s mission, enabling her to advocate for meaningful initiatives within the beauty industry.

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Location

New York City Metropolitan Area