Sign In

Lauren Hufnal

Lauren Hufnal is a professional currently serving as the Agency Development Director for North America at Microsoft.3 Based in New York, she brings experience from the agency development field to her role at Microsoft.3

In her position, Lauren is involved in various aspects of Microsoft's advertising and media initiatives. She has contributed to research projects such as "The Rise of Sustainable Media," a global study examining consumer attitudes and behaviors related to sustainable consumption and advertising.12 This study, conducted in collaboration with dentsu international, surveyed over 24,000 people across 19 countries to understand perceptions of sustainable media and its impact on consumer behavior.2

Lauren has also been involved in discussions about important topics in the industry. For instance, she participated in a conversation about cancer at the Cannes Lions International Festival of Creativity, alongside Lynne Kjolso, VP Global Partner and Retail Media at Microsoft.4

As an Agency Development Director, Lauren likely plays a crucial role in fostering relationships between Microsoft and various advertising agencies, helping to drive adoption and effective use of Microsoft's advertising platforms and solutions.3

Highlights

Consumers are ready to switch brands for sustainable alternatives

Related Questions

What are Lauren Hufnal's main responsibilities at Microsoft?
How has Lauren Hufnal contributed to Microsoft's sustainable media initiatives?
What is Lauren Hufnal's background before joining Microsoft?
How does Lauren Hufnal's role impact Microsoft's advertising strategies?
What are some notable projects Lauren Hufnal has led at Microsoft?
Lauren Hufnal
Lauren Hufnal, photo 1
Lauren Hufnal, photo 2
Add to my network

Location

New York, New York