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Lauren Johnson

Senior advertising reporter at Business Insider

Lauren Johnson is a highly skilled professional with a strong background in journalism and media. She holds a Bachelor of Journalism in Magazine Journalism from the University of Missouri-Columbia, where she honed her skills and expertise in various areas.

Lauren has an impressive educational background, having also participated in an International Journalism study abroad semester at Imperial College London, broadening her global perspective and journalistic skills.

Throughout her career, Lauren has held several key positions in renowned organizations. She has served as a Senior Advertising Reporter at Business Insider, showcasing her proficiency in reporting on advertising trends and industry insights.

Prior to her role at Business Insider, Lauren excelled as the Senior Technology Editor at Adweek, highlighting her versatility in covering diverse topics within the technology sector.

Her experience also includes roles such as Staff Writer at Adweek, Associate Reporter at Mobile Marketer, and Editorial Assistant at Mobile Marketer, where she contributed significantly to content creation and editorial tasks.

Lauren has a wealth of experience in the media industry, having worked in various editorial roles at publications like Studio One, Allure Magazine at Condé Nast, Redbook at Hearst Magazines, Vox Magazine, and Star Magazine at American Media.

Furthermore, Lauren's professional journey includes freelance opportunities as a Special Projects Freelancer at Allure Magazine, demonstrating her adaptability and creative skills in executing diverse editorial tasks.

Her editorial prowess has been shaped by internships at reputable publications such as Drapers Magazine at Emap and Columbia Missourian, where she developed her reporting and journalistic skills.

Additionally, Lauren's skill set encompasses a wide range of proficiencies, including proficiency in AP Style, Microsoft Office, Adobe Creative Suite, InCopy, research, copy editing, fact-checking, web production, HTML, content management systems, and expertise in blogging platforms and social media.

Lauren Johnson is a dedicated professional with a passion for journalism and a strong foundation in media-related technologies and practices. Her contributions to the field have been marked by a commitment to excellence and a continuous pursuit of innovation.

Highlights

May 16 · linkedin

This was a fun one to write! For Business Insider, I spoke with Graza about its biggest product launch since starting in 2022: beer can olive oil refills. The brand doesn't spend much on paid media, and also cut its marketing spend significantly earlier this year due to high prices in olive oil. Instead, Graza sent the new product to 300 creators and is working with brands like Pabst Blue Ribbon on co-branded content to fill Instagram and TikTok feeds. https://lnkd.in/gp7Y-Dxr

Mar 21 · linkedin

Kevel just raised $23 million to compete with Criteo and Epsilon in retail media. For Business Insider, here's the pitch deck the company used with investors:

Lauren Johnson
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Location

New York, New York