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Lauren Kleinman
Founder, Investor, Advisor & Operator of Category-Defining Brands - Founder at Dreamday PR, Co-Founder of The Quality Edit
Lauren Kleinman is an entrepreneur and digital media innovator based in Los Angeles, California. She is the Co-Founder of The Quality Edit, a platform launched in 2021 that curates and reviews high-quality direct-to-consumer (DTC) brands across categories like fashion, travel, and beauty. The platform emphasizes authenticity and editorial integrity, with most of its content being non-sponsored. It has pioneered a unique "performance publishing" model that blends storytelling, influencer marketing, and performance marketing to help brands acquire customers effectively.123
Before founding The Quality Edit, Lauren served as the VP of Marketing at Ritual, a DTC health company, where she honed her expertise in brand storytelling and customer engagement. She also founded Dreamday, an innovative PR agency integrating traditional public relations with affiliate marketing to drive measurable results for brands, particularly those led by underrepresented groups.234
Lauren holds a Bachelor of Arts in Communications and Business Entrepreneurship from the University of Southern California. Her career also includes roles at Scopely and StartEngine, showcasing her extensive experience in marketing, corporate communications, and entrepreneurship.4
Highlights
Teri Levy thank you for having me on Marketing Pillow Talk! Tune in for a very embarrassing start to this episode, where I share vivid details about my fear of flying. Despite that, the rest of the episode was an absolute blast! 🤣
We cover the below & more:
- How I got into affiliate and PR (and later created Performance PR)
- How we define Performance PR at Dreamday
- Key considerations for e-commerce brands looking to launch an affiliate program and affiliate opportunities for brands in 2024
- How The Quality Edit is supporting clients paid social performance goals through publisher whitelisting
🚀 Calling all Sales and BD Strategists! 🚀
Do you know someone who excels in driving growth and crafting winning BD strategies? At The Quality Edit, we're searching for the best and brightest in the business to join our team in a part-time or full-time capacity for the right person. If you have recommendations, I'd love to hear from you!
📧 Send resumes to [email protected].
