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Lauren Masotti

eCommerce Insights Lead, North America at PepsiCo

Lauren Masotti is an accomplished professional currently serving as the Director of US eCommerce Insights at PepsiCo, based in the New York City Metropolitan Area. She has extensive experience in consumer insights and marketing, particularly within the beverage and eCommerce industries.

Career Highlights:

  • PepsiCo:
    • Director, Insights - Global eCommerce (March 2021 - Present)
    • Senior Manager, Insights - Global eCommerce (February 2018 - March 2021)
  • IRI:
    • Senior Manager, Consumer Insights & Marketing for Beer, Wine & Spirits (August 2016 - February 2018)
  • Kantar Worldpanel:
    • Held multiple roles from Client Executive to Client Manager in Consumer Insights (2010 - 2016)

Additional Roles:

  • Lauren is also a Board Member for NextUp New York, a nonprofit focused on advancing women in business.12

Her expertise spans global eCommerce strategies, consumer behavior analysis, and innovation in the consumer packaged goods (CPG) sector. She is recognized for her leadership and contributions to the evolving retail and beverage landscapes.1

Highlights

Feb 15 · bevindustry.com
Consumers shop for quality products at discount retailers | 2016-02-15
Jul 13 · bevindustry.com
2015 State of the Beverage Industry: CSD's churn out innovations
Apr 10 · bevindustry.com
2015 Soft Drink Report: Carbonated soft drinks innovate with ...

Related Questions

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What are Lauren Masotti's thoughts on the future of eCommerce?
Lauren Masotti
Lauren Masotti, photo 1
Lauren Masotti, photo 2
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Location

New York City Metropolitan Area