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Lauren McCrea
Product Marketing Leader | GTM Strategy | Content Strategy | Growth Coach
Lauren McCrea is a seasoned Marketing Consultant with over 15 years of experience in building, scaling, and leading marketing programs across diverse industries and company stages. She specializes in B2B technologies and early-stage ventures, excelling at simplifying complex product stories into compelling value propositions.
Lauren offers consulting, mentoring, coaching, and skilled freelance services, extending her depth of expertise to help entrepreneurs and businesses consciously grow and thrive. Her expertise spans go-to-market strategy, messaging and positioning, sales enablement, integrated marketing, content creation, lead generation, competitive analysis, partnerships, and channel operations.
She holds a Bachelor of Arts (B.A.) with a dual degree in Journalism (Public Relations) and Spanish from The University of Georgia, as well as a Bachelor of Arts (B.A.) in Spanish from the University of Valencia. Her professional journey includes roles like Senior Product Marketing Manager at Rally Health, Director of Marketing at Tehama Platform with Pythian, Application Marketing Lead at Clever Inc., and other significant positions in leading organizations.
Highlights
😎 Exciting update 😎
I've been up to something! For the past 2 years I've been quietly plugging away as a product marketing consultant in the tech world and as a certified Integral Coach supporting individuals in work, life and everything in between. Often I have wondered if I should commit to one traditional path— I have incredible marketing experience and knowledge to bring to companies, while coaching is a true passion that allows me to share my wisdom with individuals in a very different way.
My learning? Like many of us, I am at my best when I embrace my unique parts and bring all of this experience to my work. Service to others means using all my gifts. I've always had a non-traditional background— from working in Argentina startups to first-hire marketer in the Bay to corporate PMM to coach— this is just one more step in walking my own path.
So today, I am proud to share two solid offerings and an actual website:
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Fractional Product Marketing Support: For CMOs, marketing leads and startup founders in early-stage SaaS to late-stage enterprise technologies navigating growth challenges, I offer a flexible and cost-efficient approach as an embedded PMM to help build out GTM Strategy or simply find the right messaging.
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Coaching: For individuals and solo-prenuers who are navigating uncertainty and crave a co-pilot to find clarity on their path in work, business and life. I bring a combination of coach and mentor approach, backed by training in Integral Method, Enneagram, mindfulness practices, leadership development and more.
To my network, if you know of anyone who might benefit from these offerings, I'd greatly appreciate introductions or sharing my website (link below).
A heartfelt thank you to my incredible support system: Maria MacDonald Gimenez, Corinne Allen, Lynn F., Neej Gore, Nick Edwards, Christian Monberg, Alexander Morrise, PhD, Rachel Howard, Winn Clark, Rebecca Goldcrump, Chris Gorges, Hillary Bush all the people at Pollen, wise teachers and peers at New Ventures West, and many more.
Here's to growth at every stage, y'all!
SF and Bay area friends! We're hosting a Meetup with Upwork next Thursday (Oct 25) at the Upwork SF offices to talk about security and the contingent workforce (my fave topic!). Come join for happy hour and snacks!
