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Lauren McCullough

VP of Marketing at Bizzabo

Lauren McCullough is an agile marketing executive and former journalist with close to two decades of experience in both B2C and B2B sectors at renowned platforms, SaaS companies, and publishers.

With a background in Print Journalism and Sociology from institutions like Hofstra University, Columbia University, and the College of the Holy Cross, Lauren has honed a unique blend of skills that have led to her success in the industry.

Throughout her career, Lauren has held key roles such as VP of Marketing, VP of Brand & Communication, and VP of Engagement at companies like Bizzabo and x.ai, showcasing her expertise in brand strategy, PR & Communications, content marketing, and more.

Her experience also includes positions at major media organizations like The Muse, Tumblr, Facebook, and NBC, where she has leveraged her top-tier writing and communication skills to lead teams and implement successful strategies.

Lauren's areas of specialization encompass brand strategy, PR & Communications, content marketing, audience development, social media, customer and product marketing, digital marketing, demand generation, and employer branding.

Known for her collaborative, creative, and data-driven approach, Lauren is a transformation specialist who thrives in fast-paced environments, driving growth and innovation across teams and projects.

Lauren McCullough
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Location

New York City Metropolitan Area