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Lauren McGrath Shaftel

Founder, Novel Projects | Talent & Creator Consultancy

Lauren McGrath is a seasoned marketing professional specializing in talent partnerships and influencer marketing, with a strong background in digital media, branded content, and technology.

She possesses expertise in strategy development, project management, planning, and operations, along with a deep understanding of creative ideation, casting, negotiation, contracting, campaign execution, and analytics.

Lauren graduated from Fordham University with a Bachelor's Degree in Business, focusing on Communications and Media Management, and Economics.

Throughout her career, Lauren has held significant roles in various organizations, including being the Founder of Novel Projects, Vice President at ACTIVATE by Impact, Head of Talent & Influencer Engagement at Lippe Taylor, Vice President at Refinery29, Inc., Director of Casting at Refinery29, Inc., and in Development at Scripps Networks Interactive Inc., among others.

Lauren McGrath Shaftel
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Location

New York, New York, United States